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MANILA, Philippines - Electronics giant, Samsung stunned EDSA's evening traffic the other night when it started running its new out-of-home media placement on GA Tower, Mandaluyong.

The curtain-type LED set-up covered 80% of the former static billboard space to show the latest offerings of Samsung.

This display adds to the number of LED billboards in that short 400 meter stretch from EDSA Boni MRT station to the Mandaluyong side of the Pasig river, currently bringing the total of LEDs to six.

Visibility of the screen was very high especially during the night though a bit diminished during daytime, especially in the afternoon sun.





Photo by Lloyd Tronco

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