MANILA, Philippines - If there is one brand which really knows how to use OOH in its proper context, it has to be BENCH.
Lately, we've seen a lot of brands jumping in on the Aldub phenomenon, getting Alden and Maine as endorsers. As one observes the postings on EDSA, Aldub billboards have been emerging.
Most of these billboards though are replications of posters or print ads. There is a great need for creatives to actually learn the nuances of OOH as a medium.
Bench's simple yet highly contextual execution shows their mastery of the medium.
A seminar must soon be done on Effective Outdoor Communication.