The 10 Worst Billboard Layouts I Ever Saw

<div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-alPsZbwjPV0/WNPjtUKLvpI/AAAAAAAASPs/7bGkdYQMDosRz2dXJSsgrhTGxDc5g9_ZACLcB/s1600/2010-06-252638.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="179" src="https://1.bp.blogspot.com/-alPsZbwjPV0/WNPjtUKLvpI/AAAAAAAASPs/7bGkdYQMDosRz2dXJSsgrhTGxDc5g9_ZACLcB/s320/2010-06-252638.jpg" width="320" /></a></div> <span style="font-size: large;">Let's face it.  Most graphic designers do not know how to speak Sign Language.  No, I am not referring to hand signals for the deaf.  I am referring to Effective Outdoor Communication.  <br /><br />Having been involved in outdoor advertising for a number of years, I have seen so many layouts violating the basic rules of effective outdoor communication.  The following posts on OUTDOOR.PH would enumerate my top 10 list of worst billboard layouts I ever saw.<br /><br />Number 10 would be this execution by Accenture.  Posted in June of 2010, this billboard has more than enough words as the lyrics of Bayan Ko.<br /><br />So much for High Performance Delivered.<br /><br />Next post, number 9.</span><br /> <span style="font-size: large;"><br /> <br /> </span><br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://2.bp.blogspot.com/-AAybODnOGL0/VS7sglw2xLI/AAAAAAAAEmo/HwvlOlgGfT4/s1600/lloydtroncoprofile150.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-AAybODnOGL0/VS7sglw2xLI/AAAAAAAAEmo/HwvlOlgGfT4/s1600/lloydtroncoprofile150.jpg" /></a></div> <span style="font-size: x-small;">Lloyd Tronco is a Certified Digital Marketer and Out-Of-Home Media Strategist.  His experience in OOH Media spans being a vendor for OOH in the Visayas and Mindanao as well as being one of the pioneer OOH Media Strategists in the Philippines at the turn of the millennium.  </span><br /> <div style="text-align: center;"> </div> <br /> <br /> <br /> <br /> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=4980642254447004978&target=facebook" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=4980642254447004978&target=twitter" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></div> <br /> <br /> <div style="text-align: center;"> <a href="http://oohresource.blogspot.com/" target="_blank">Click here</a> for OOH Marketplace:</div> <div class="separator" style="clear: both; text-align: center;"> <a href="http://oohresource.blogspot.com/" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="155" src="https://4.bp.blogspot.com/-VRygKCMpPww/VT_41_NX0QI/AAAAAAAAE6Y/8aSUV4oUf2k/s1600/edsa_billboard.jpg" width="200" /></span></a></div> <br /> <br /> <br /> <b><span style="font-family: "arial" , "helvetica" , sans-serif;">Related Post:</span></b><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.outdoor.ph/2017/03/ooh-media-agencies-where-we-started.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://2.bp.blogspot.com/-_bzLlKDk07Y/WMMzuXpYttI/AAAAAAAARdc/DMq0jtyAYFQjL1gE5T8hHUQvMidlpx62ACPcB/s400/lloydtronco18.jpg" width="280" /></a></div> <a href="http://www.outdoor.ph/2017/03/ooh-media-agencies-where-we-started.html"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: medium;">OOH Media Agencies - Where We Started Shows Us Where We Are Headed</span></span></b></a><br /> <br /> There is a term which may not be easily grasped by millennials these days.  The term is Y2K.  Those who have been around know what kind of fuzz there was prior to the coming of the new millennium.  Yes, there was excitement in the dawning of the year 2000, but also a bit of fear as doomsayers said that the world banking systems would crash  ... <a href="http://www.outdoor.ph/2017/03/ooh-media-agencies-where-we-started.html"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Read More</span></span></a><br /> <span style="font-size: large;"><br /></span>

Client/Advertiser-Accenture Creatives and Design The 10 Worst Billboard Layouts I Ever Saw

Let's face it.  Most graphic designers do not know how to speak Sign Language.  No, I am not referring to hand signals for the deaf.  ...

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OOH Media Agencies - Where We Started Shows Us Where We Are Headed

<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody> <tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-_bzLlKDk07Y/WMMzuXpYttI/AAAAAAAARdc/DMq0jtyAYFQjL1gE5T8hHUQvMidlpx62ACPcB/s1600/lloydtronco18.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="267" src="https://2.bp.blogspot.com/-_bzLlKDk07Y/WMMzuXpYttI/AAAAAAAARdc/DMq0jtyAYFQjL1gE5T8hHUQvMidlpx62ACPcB/s400/lloydtronco18.jpg" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">EDSA Guadalupe in 2011.  The last few days of the giant billboard.</td></tr> </tbody></table> <span style="font-size: large;">There is a term which may not be easily grasped by millennials these days.  The term is Y2K.  Those who have been around know what kind of fuzz there was prior to the coming of the new millennium.  Yes, there was excitement in the dawning of the year 2000, but also a bit of fear as doomsayers said that the world banking systems would crash given the millennium bug.<br /><br />Such was the mood back then.  Opportunity mixed with risks.  It was not any different in the scene of advertising agencies. A few years prior to the millennium, media independents started taking rise.  Media independents were characterized by the un-bundling of the media department services and spinning off to become an independent business unit.<br /><br />Whereas once upon a time, advertising agency work was typically characterized by the men in suits and the wacky creatives, the media people who were the supposedly the boring number crunchers in the backroom suddenly gained more importance.</span><br /> <span style="font-size: large;"></span><br /> <span style="font-size: large;">Media selection had to become more targeted and thoroughly selected.  Gone were the days of shooting from the hip with a TV-radio-print template.<br /><br />First to go the media independent way in this market was the media group of J. Walter Thompson.  Mindshare was birthed to plan and buy media not just for JWT Philippines but also for sister agency, Ogilvy.  </span><br /> <span style="font-size: large;">Minda R. Lansang, then VP for Media, of JWT Philippines was the seasoned trailblazer in this space running the Mindshare shop with a few expats. Not too far away in what was then Herrera Street (now V.A. Rufino), Universal Media, the media department of McCann-Erickson Philippines evolved into UniversalMcCann (UM).<br /><br />The work of media planning and buying became more intricate as agencies had to utilize their insights into consumer buying behavior and media consumption habits to devise strategic media plans. The purpose was to ensure significant reach so that the target audience will see, read or hear the advertisement. </span><br /> <span style="font-size: large;"><br /></span> <span style="font-size: large;">At about that time, Out-Of-Home media was hardly bought by advertising agencies.  Most OOH placements were direct buys between client and OOH vendor.  In fact, there was no fancy term as OOH then.  It was simply billboard, Pearl & Dean, neon, and outdoor advertising.  Those were the terms known to agencies and marketers.</span><br /> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://4.bp.blogspot.com/-AYgzwj2nrS0/WMnAG1JhFHI/AAAAAAAARrA/FxcGWRxe0LAPKPQbYqJTg5RAwm4B9oOYQCLcB/s1600/1232980_879261152102238_5391378110981365194_o.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="272" src="https://4.bp.blogspot.com/-AYgzwj2nrS0/WMnAG1JhFHI/AAAAAAAARrA/FxcGWRxe0LAPKPQbYqJTg5RAwm4B9oOYQCLcB/s400/1232980_879261152102238_5391378110981365194_o.jpg" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">12'x36' G.I. sheet handpainted billboard on Roxas Boulevard (photo from Advertising Associates, Inc.)</td></tr> </tbody></table> <span style="font-size: large;">There was an economical reason for agencies to do so at that time.  Booking outdoor was not simply worth the time and effort because of the minimal cost of media.  Even at a luxurious commission of 15% (luxurious by today's standards), there was no sense in having to get a 15% from a 10,000 peso per month billboard made on Galvanized Iron sheets and hand painted with enamel, mounted on wooden structures.<br /><br />Those who were at EDSA during the people power revolution remember that billboard which had "The Family That Prays Together Stays Together" at the corner where Robinsons Galeria is today.  That was the iconic example of a 12'x36' billboard.<br /><br />I grew up in that environment.  Back in Bacolod City, my late father, Larry Tronco, ran Tronco Advertising Co., Inc. doing all the San Miguel Beer "Ito and Beer" ads in the late 1970s.<br /><br /> (<a href="http://www.outdoor.ph/2017/03/throwback-to-earlier-days-of-ooh.html">to be continued</a>)<br /></span><br /> <span style="font-size: large;"><br /></span> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://2.bp.blogspot.com/-AAybODnOGL0/VS7sglw2xLI/AAAAAAAAEmo/HwvlOlgGfT4/s1600/lloydtroncoprofile150.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-AAybODnOGL0/VS7sglw2xLI/AAAAAAAAEmo/HwvlOlgGfT4/s1600/lloydtroncoprofile150.jpg" /></a></div> <span style="font-size: x-small;">Lloyd Tronco is a Certified Digital Marketer and Out-Of-Home Media Strategist.  His experience in OOH Media spans being a vendor for OOH in the Visayas and Mindanao as well as being one of the pioneer OOH Media Strategists in the Philippines at the turn of the millennium.  </span><br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div style="text-align: center;"> <br /></div> <br /> <br /> <br /> <br /> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=2583622430915050696&target=facebook" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=2583622430915050696&target=twitter" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></div> <br /> <br /> <div style="text-align: center;"> <a href="http://oohresource.blogspot.com/" target="_blank">Click here</a> for OOH Marketplace:</div> <div class="separator" style="clear: both; text-align: center;"> <a href="http://oohresource.blogspot.com/" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="155" src="https://4.bp.blogspot.com/-VRygKCMpPww/VT_41_NX0QI/AAAAAAAAE6Y/8aSUV4oUf2k/s1600/edsa_billboard.jpg" width="200" /></span></a></div> <br /> <br /> <br /> <b><span style="font-family: "arial" , "helvetica" , sans-serif;">Related Post:</span></b><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://outlookph.blogspot.com/2014/12/ooh-agencies-will-have-to-re-adjust.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://3.bp.blogspot.com/-IoSFZ_Dyr-Q/VJiLSqNUJcI/AAAAAAAADTI/c3DeVGXsQB4/s320/10846434_10152882401595638_4742827425112660224_n.jpg" width="260" /></a></div> <a href="http://outlookph.blogspot.com/2014/12/ooh-agencies-will-have-to-re-adjust.html"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: large;">Media Agencies Will Have To Re-adjust Their OOH Measurement Criteria in 2015</span></span></b></a><br /> <br /> In my recent talk at Media Outlook 2015 at the Fairmont Hotel in Makati, I cited the increasing cost of OOH media.  In this respect, since OOH media costs are rising, agencies should be very discerning in terms of audience delivery for a particular site prior to recommendation to client. ... <a href="http://outlookph.blogspot.com/2014/12/ooh-agencies-will-have-to-re-adjust.html" target="_blank"><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Read More</span></span></a><br /> <br />

OOH POVs Total Industry OOH Media Agencies - Where We Started Shows Us Where We Are Headed

EDSA Guadalupe in 2011.  The last few days of the giant billboard. There is a term which may not be easily grasped by millennials these ...

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What's Next For OOH Media Agencies? (A Candid Look)

<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody> <tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-_bzLlKDk07Y/WMMzuXpYttI/AAAAAAAARdY/0-uxDlvNxdQVjJhhrrccAIh1baqOIm34gCLcB/s1600/lloydtronco18.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="267" src="https://2.bp.blogspot.com/-_bzLlKDk07Y/WMMzuXpYttI/AAAAAAAARdY/0-uxDlvNxdQVjJhhrrccAIh1baqOIm34gCLcB/s400/lloydtronco18.jpg" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">EDSA Guadalupe six years ago</td></tr> </tbody></table> <span style="font-size: large;">MAKATI CITY, Philippines - As the second top awareness builder next to TV, Out-of-Home Media is alive and well in the Philippines.  As to how well it is doing is a different story.</span><br /> <span style="font-size: large;"><br /></span> <span style="font-size: large;">Without having to cast doubts on the overall health of the industry, I'd like to state outright that the next few articles I will be writing for Outdoor.PH will zoom in on an important section of the OOH Media ecosystem, which is the OOH Media Agency, also known as OOH Media Specialist groups.<br /><br />It will be an interesting look at OOH Media agencies or outdoor media units within media independents, and how they have performed over the decade and a half that this trend started coming into play. <br /><br />Having seen the inception of Out-Of-Home media specialists from the time it was pioneered by UniversalMcCann, a lot of changes have come through.  Time and space on this blog may not be able to contain all the colorful stories in OOH, including all the headaches which come along with handling the medium.  In fact, the other term for OOH is Overdose Of Headache.<br /><br />Join me in the <a href="http://www.outdoor.ph/2017/03/ooh-media-agencies-where-we-started.html">next few posts</a> on this candid look at this section of OOH media.</span> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://2.bp.blogspot.com/-AAybODnOGL0/VS7sglw2xLI/AAAAAAAAEmo/HwvlOlgGfT4/s1600/lloydtroncoprofile150.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-AAybODnOGL0/VS7sglw2xLI/AAAAAAAAEmo/HwvlOlgGfT4/s1600/lloydtroncoprofile150.jpg" /></a></div> <span style="font-size: x-small;">Lloyd Tronco is a Certified Digital Marketer and Out-Of-Home Media Strategist.  His experience in OOH Media spans being a vendor for OOH in the Visayas and Mindanao as well as being one of the pioneer OOH Media Strategists in the Philippines at the turn of the millenium.  </span><br /> <div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> </div> <div style="text-align: center;"> <br /></div> <br /> <br /> <br /> <br /> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=1524279928335899961&target=facebook" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=1524279928335899961&target=twitter" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></div> <br /> <br /> <div style="text-align: center;"> <a href="http://oohresource.blogspot.com/" target="_blank">Click here</a> for OOH Marketplace:</div> <div class="separator" style="clear: both; text-align: center;"> <a href="http://oohresource.blogspot.com/" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="155" src="https://4.bp.blogspot.com/-VRygKCMpPww/VT_41_NX0QI/AAAAAAAAE6Y/8aSUV4oUf2k/s1600/edsa_billboard.jpg" width="200" /></span></a></div> <br /> <br /> <br /> <br /> <b><span style="font-family: "arial" , "helvetica" , sans-serif;">Related Post:</span></b><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.outdoor.ph/2017/03/ooh-media-agencies-where-we-started.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://2.bp.blogspot.com/-_bzLlKDk07Y/WMMzuXpYttI/AAAAAAAARdc/DMq0jtyAYFQjL1gE5T8hHUQvMidlpx62ACPcB/s400/lloydtronco18.jpg" width="280" /></a></div> <a href="http://www.outdoor.ph/2017/03/ooh-media-agencies-where-we-started.html"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: medium;">OOH Media Agencies - Where We Started Shows Us Where We Are Headed</span></span></b></a><br /> <br /> There is a term which may not be easily grasped by millennials these days.  The term is Y2K.  Those who have been around know what kind of fuzz there was prior to the coming of the new millennium.  Yes, there was excitement in the dawning of the year 2000, but also a bit of fear as doomsayers said that the world banking systems would crash  ... <a href="http://www.outdoor.ph/2017/03/ooh-media-agencies-where-we-started.html"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Read More</span></span></a><br /> <br /> <br /> <br />

Featured OOH OOH Research POVs Total OOH What's Next For OOH Media Agencies? (A Candid Look)

EDSA Guadalupe six years ago MAKATI CITY, Philippines - As the second top awareness builder next to TV, Out-of-Home Media is alive and w...

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OOH Master Class : The Upcoming LED on EDSA Guadalupe Will Diminish Bench's Visibility

<div class="separator" style="clear: both; text-align: center;"> <a href="https://2.bp.blogspot.com/-dgI6AuZ-IIw/WJuD3mH-SeI/AAAAAAAAPb0/CEmWNSxBFYIeBqAeXHGOfC9NPGMC_vU7QCLcB/s1600/edsa_guadalupe_002.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="223" src="https://2.bp.blogspot.com/-dgI6AuZ-IIw/WJuD3mH-SeI/AAAAAAAAPb0/CEmWNSxBFYIeBqAeXHGOfC9NPGMC_vU7QCLcB/s400/edsa_guadalupe_002.jpg" width="400" /></a></div> <span style="font-size: large;">If you've been traveling along the EDSA Northbound lane, Guadalupe, you may have noticed that the former spectacular billboard of Smart and Sun is currently being transformed into a giant LED screen.  <br /><br />While the size of this LED will not exceed the wall mounted LEDs on the PET Plans Building used by Coke and its Non-Carbonated beverages, and the one of Samsung on the GA Tower, the presence of this LED will be of great impact.  The position is superb because it hits the traffic descending from Guadalupe on the Makati side in arena-like fashion.</span><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: large;"><a href="https://4.bp.blogspot.com/-OKGat1Iawp8/Vo2z_oigOrI/AAAAAAAAHfg/0nOmrGPK_RA3SjFYCR8CiSMvrKeSBU3wQCPcB/s1600/zbillboard016.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="252" src="https://4.bp.blogspot.com/-OKGat1Iawp8/Vo2z_oigOrI/AAAAAAAAHfg/0nOmrGPK_RA3SjFYCR8CiSMvrKeSBU3wQCPcB/s400/zbillboard016.jpg" width="400" /></a></span></div> <span style="font-size: large;"><br />With the erection of this LED comes not too good news for the brands surrounding it.  Most affected will be the array of Bench billboards to the right.  As it is, Bench is spending millions of PhP on the multiple panels on the right side of the LED. Even so, the Bench array has a few flaws, most obvious would be the fact that the outer and supplementary panels to the direction of Pasig do not really stare back onto the traffic on EDSA.  <br /><br />Worsening the situation for the Bench billboards is the efficient traffic management of MMDA which herds the commuter buses to the right lane and thus obstructing the view of motorists in the center lanes.  This is easy to picture out in the topmost photo where a bus easily covers the view of the Bench billboard array.<br /><br />Given that scenario, the erection of the LED will further distract the viewer away from the Bench array.  It will even distract the viewer away from the competing LED.<br /><br />So what is Bench to do?  Well, if I were Bench and money was not an issue, I would lock-out the entire LED and make it part of the entire array thereby having a great mix of LED and static at the same time.</span><span style="font-size: large;"><br /></span><span style="font-size: large;"><br /> <a href="http://www.talonggo.com/2016/01/why-i-started-talonggo-and-why-you.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-MEuKpddsSQA/VKhbFxCNIwI/AAAAAAAADgs/jfh8m6OhDhw/s1600/avataraablog.jpg" /></a><span style="font-size: small;">The writer, Lloyd Tronco, has been observing trends in out-of-home media in the Philippines since the 1970s.  </span><br /> <br /> <br /> <br /></span><span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=3394233923968294378&target=facebook" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=3394233923968294378&target=twitter" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></span></div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.outdoor.ph/2012/02/outdoor-advertising-industry-overview.html" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-w8n7hooxRHk/VpMRmxDgFDI/AAAAAAAAHpY/O7UFBFqW3Ro/s1600/icon.jpg" /></a></div> <br /> <span style="font-size: large;"><br /></span> <span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Related Post :</span></span><br /> <br /> <br /> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://www.outdoor.ph/2016/02/the-advertising-industry-needs-its-own.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://1.bp.blogspot.com/-nuZ_fZTO8Ck/Vq6soyK8h-I/AAAAAAAAH1o/nwTcxCmeq3Q/s1600/edsa001.jpg" width="320" /></a></div> <a href="http://www.outdoor.ph/2016/02/the-advertising-industry-needs-its-own.html"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: large;">The Outdoor Advertising Industry Needs Its Own Traffic Count</span> </b></span></span></a><br /> <br /> <span style="font-size: small;"><br /></span> <span style="font-size: small;">MANILA, Philippines - With more billboards and LED screens coming up in the metropolis, there is an urgent need for the outdoor advertising industry to come up with its own traffic count of the main thoroughfares if it is to deliver effective measure to the primary stakeholders which are the advertisers and clients. </span><span style="font-size: small;">......<span style="font-size: xx-small;"><a href="http://www.outdoor.ph/2016/02/the-advertising-industry-needs-its-own.html"><span style="font-size: xx-small;">Read More</span></a></span></span><br /> <br /> <br />

Area-Guadalupe Client/Advertiser-Bench OOH Measurement OOH Medium-LED OOH Master Class : The Upcoming LED on EDSA Guadalupe Will Diminish Bench's Visibility

If you've been traveling along the EDSA Northbound lane, Guadalupe, you may have noticed that the former spectacular billboard of Smar...

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The Outdoor Advertising Industry Needs Its Own Traffic Count

<div class="separator" style="clear: both; text-align: center;"> <a href="http://1.bp.blogspot.com/-nuZ_fZTO8Ck/Vq6soyK8h-I/AAAAAAAAH1o/nwTcxCmeq3Q/s1600/edsa001.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="http://1.bp.blogspot.com/-nuZ_fZTO8Ck/Vq6soyK8h-I/AAAAAAAAH1o/nwTcxCmeq3Q/s400/edsa001.jpg" width="400" /></a></div> <span style="font-size: large;">MANILA, Philippines - With </span><span style="font-size: large;">more billboards and LED screens coming up in the metropolis, there is an urgent need for the outdoor advertising industry to come up with its own traffic count of the main thoroughfares if it is to deliver effective measure to the primary stakeholders which are the advertisers and clients.<br /><br />"The current traffic counts will no longer do", said Lloyd Tronco, Executive Director of the Philippine Center for Out-Of-Home Media Research and Science.  <br /><br />"Most of these numbers used are from previous studies of the MMDA and Traffic Engineering Center", he added.  "Neither can we resort to the National Center for Transportation Studies in UP Diliman because the data is also culled from MMDA and TEC".<br /><br />A more recent traffic count is needed as this is the basic building block to determine DNV (Daily Net Viewership) of an outdoor advertising medium, be it a static tarpaulin or an LED billboard.<br /><br />Tronco adds, "Any OOH media agency can claim that they have some form of measurement of viewership for static or LED panels but the thing is, if you start off with the wrong traffic count, the 'measurement' is useless.  Down the line, as you compute for DNV, you can have a variance of as much as 15,000 eyeballs and that's a lot."<br /><br />Likewise noted is that for a variance of even 10,000 in a billboard's DNV, a great difference can be brought about on other factors such as Cost Per Thousand.<br /><br />Currently, the </span><span style="font-size: large;"><span style="font-size: large;">Philippine Center for Out-Of-Home Media Research and Science more commonly known in the industry as PhilCouRSe is talking to potential partners who will help in the completion of a long overdue method of measurement.</span><br /><br /><br /><br /></span><span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=6340232599612855123&target=facebook" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=6340232599612855123&target=twitter" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></span></div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://1.bp.blogspot.com/-w8n7hooxRHk/VpMRmxDgFDI/AAAAAAAAHpY/O7UFBFqW3Ro/s1600/icon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-w8n7hooxRHk/VpMRmxDgFDI/AAAAAAAAHpY/O7UFBFqW3Ro/s1600/icon.jpg" /></a></div> <br /> <br />

Industry News Industry Standards OOH Measurement OOH Research PhilCOuRSe Traffic Count The Outdoor Advertising Industry Needs Its Own Traffic Count

MANILA, Philippines - With more billboards and LED screens coming up in the metropolis, there is an urgent need for the outdoor advertisin...

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Samsung Stuns EDSA Evening Traffic With LED On GA Tower

<div class="separator" style="clear: both; text-align: center;"> <a href="http://3.bp.blogspot.com/-QS4FLqRPuGs/Vo9ZPiqOLDI/AAAAAAAAHjE/H44-Bs-ual0/s1600/lloyd_tronco_edsa_billboard.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="227" src="http://3.bp.blogspot.com/-QS4FLqRPuGs/Vo9ZPiqOLDI/AAAAAAAAHjE/H44-Bs-ual0/s400/lloyd_tronco_edsa_billboard.jpg" width="400" /></a></div> <span style="font-size: large;">MANILA, Philippines - Electronics giant, Samsung stunned EDSA's evening traffic the other night when it started running its new out-of-home media placement on GA Tower, Mandaluyong.</span><br /> <br /> <span style="font-size: large;">The curtain-type LED set-up covered 80% of the former static billboard space to show the latest offerings of Samsung.<br /><br />This display adds to the number of LED billboards in that short 400 meter stretch from EDSA Boni MRT station to the Mandaluyong side of the Pasig river, currently bringing the total of LEDs to six.<br /><br />Visibility of the screen was very high especially during the night though a bit diminished during daytime, especially in the afternoon sun.</span><br /> <span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=8959404740655639490&target=facebook" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=8959404740655639490&target=twitter" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></span></div> <br /> <br /> <span style="font-size: xx-small;">Photo by Lloyd Tronco</span>

Client/Advertiser-Samsung Creatives and Design Media Agency-Starcom Monitoring Photos Navia Technology Samsung Stuns EDSA Evening Traffic With LED On GA Tower

MANILA, Philippines - Electronics giant, Samsung stunned EDSA's evening traffic the other night when it started running its new out-of...

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Bench Creatives Get It Right In Its Use Of OOH

<div class="separator" style="clear: both; text-align: center;"> <a href="http://3.bp.blogspot.com/-OKGat1Iawp8/Vo2z_oigOrI/AAAAAAAAHfc/aeavpgX0Q6s/s1600/zbillboard016.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="252" src="http://3.bp.blogspot.com/-OKGat1Iawp8/Vo2z_oigOrI/AAAAAAAAHfc/aeavpgX0Q6s/s400/zbillboard016.jpg" width="400" /></a></div> <span style="font-size: large;">MANILA, Philippines - If there is one brand which really knows how to use OOH in its proper context, it has to be BENCH.<br /><br />Lately, we've seen a lot of brands jumping in on the Aldub phenomenon, getting Alden and Maine as endorsers.  As one observes the postings on EDSA, Aldub billboards have been emerging.  </span><br /> <span style="font-size: large;"><br /></span> <span style="font-size: large;">Most of these billboards though are replications of posters or print ads.  There is a great need for creatives to actually learn the nuances of OOH as a medium.<br /><br />Bench's simple yet highly contextual execution shows their mastery of the medium.<br /><br />A seminar must soon be done on Effective Outdoor Communication.</span> <span style="font-size: small;"><br /><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=1422521508244509166&target=facebook" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=1422521508244509166&target=twitter" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></span></div> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="http://1.bp.blogspot.com/-w8n7hooxRHk/VpMRmxDgFDI/AAAAAAAAHpY/O7UFBFqW3Ro/s1600/icon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-w8n7hooxRHk/VpMRmxDgFDI/AAAAAAAAHpY/O7UFBFqW3Ro/s1600/icon.jpg" /></a></div> <br /> <br />

01 EDSA Client/Advertiser-Bench Creative Executions Creatives and Design Featured POVs Bench Creatives Get It Right In Its Use Of OOH

MANILA, Philippines - If there is one brand which really knows how to use OOH in its proper context, it has to be BENCH. Lately, we've...

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Understanding The Media Landscape - Foundation For Effective Strat Planning for Brands/Media Vendors

<div class="separator" style="clear: both; text-align: center;"> <a href="http://1.bp.blogspot.com/-is6BA-djGz8/Vo2cqDm5VLI/AAAAAAAAHfM/9iXm9u4K30s/s1600/template002.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="260" src="http://1.bp.blogspot.com/-is6BA-djGz8/Vo2cqDm5VLI/AAAAAAAAHfM/9iXm9u4K30s/s400/template002.jpg" width="400" /></a></div> <span style="font-size: large;">Brands and media vendors are off to a quick start this week the return to work last January 4, 2016.  As 2015 whizzed by, some of the strategic planning duties were postponed to this January.  <br /><br />Yet, I wonder how many brands or media vendors will actually do their strategic planning correctly - that is with the basis of reputable knowledge on the fast changing media landscape.  Without that, strategic planning may be an exercise in futility.  It's like going to war without a prior reconnaissance mission.  </span><br /> <br /> <span style="font-size: large;">Needless to say, the annual planning process plays an essential role. In addition to formulating at least some elements of a company’s strategy for the next 12 to 18 months, the process results in a budget, which establishes the resource allocation map; sets financial, operating, and marketing targets, and aligns the management team on its strategic priorities. The operative question now is as companies go for the preparation of the strategic planning event, how can they plan properly for the brands they are pushing and the markets they are trying to conquer if they don't begin with understanding the media habits of their target audience and consumers?<br /><br />This is where the input of three people come in.  Gabs Buluran, Jay Bautista, and yours truly, Lloyd Tronco.<br /><br />Last year was an interesting year because the three of us saw invitations to join strategic planning meetings to lay the groundwork in terms of giving an appraisal of the media landscape.<br /><br />Here are our profiles in the event you need any help:</span><span style="font-size: small;"><span style="font-size: large;"><br /></span></span><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"><a href="http://3.bp.blogspot.com/-a-LD291ZDFU/VlIzErwutlI/AAAAAAAAHRs/wkJG4e4Wn_E/s1600/gabsbuluran2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-a-LD291ZDFU/VlIzErwutlI/AAAAAAAAHRs/wkJG4e4Wn_E/s1600/gabsbuluran2.jpg" /></a></span></div> <span style="font-size: small;"><b>1) Gabriel V. Buluran</b><br /><br />General Manager<br />Kantar Media Philippines<br /><br />Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.<br /><br />He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.<br /><br />Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.<br /><br />Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.</span><br /> <span style="font-size: small;"><br /></span> <span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"><a href="http://4.bp.blogspot.com/-ooev6q1uA6I/VlIzhnnib0I/AAAAAAAAHR0/NolEo-ZKohE/s1600/lloydtronco04.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-ooev6q1uA6I/VlIzhnnib0I/AAAAAAAAHR0/NolEo-ZKohE/s1600/lloydtronco04.jpg" /></a></span></div> <span style="font-size: small;"><b>2) Lloyd Tronco</b><br /><br />Executive Director, Philippine Center<br />for Out-of-Home Media Research and Science (PhilCourse)<br /><br />Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.<br /><br />In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.<br /><br />Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.</span><br /> <span style="font-size: small;"><br /></span> <span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"><a href="http://2.bp.blogspot.com/-ajPIVKA2ECA/VlIzytWx86I/AAAAAAAAHR8/kIZI65s95ZY/s1600/Jay-Bautista2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-ajPIVKA2ECA/VlIzytWx86I/AAAAAAAAHR8/kIZI65s95ZY/s1600/Jay-Bautista2.jpg" /></a></span></div> <span style="font-size: small;"><b>3) Jay Bautista</b><br /><br />General Manager<br />Strategic Consumer and Media Incites<br /><br />Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.<br /><br />Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).<br /><br />He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.<br /><br />Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.</span><br /> <span style="font-size: small;"><br /><br />-----<br /><br />You may email martinezeno@gmail.com in the event you would want to know more information.</span> <span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"><a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=8022607591736924474&target=facebook" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=8022607591736924474&target=twitter" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></span></div>

Featured Industry News POVs Understanding The Media Landscape - Foundation For Effective Strat Planning for Brands/Media Vendors

Brands and media vendors are off to a quick start this week the return to work last January 4, 2016.  As 2015 whizzed by, some of the stra...

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Contact Lloyd Tronco

<span style="font-size: x-large;">Contact me for billboard spaces, OOH Media Research, or speaking engagements.</span><br /> <br /> <iframe frameborder="0" height="779" scrolling="no" src="http://digitalhacienda.weebly.com/" style="border: 0pt none;" width="450"></iframe><br /> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody> <tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-_bzLlKDk07Y/WMMzuXpYttI/AAAAAAAARdY/0-uxDlvNxdQVjJhhrrccAIh1baqOIm34gCLcB/s1600/lloydtronco18.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="267" src="https://2.bp.blogspot.com/-_bzLlKDk07Y/WMMzuXpYttI/AAAAAAAARdY/0-uxDlvNxdQVjJhhrrccAIh1baqOIm34gCLcB/s400/lloydtronco18.jpg" width="400" /></a></td></tr> </tbody></table>

* CONTACT Contact Lloyd Tronco

Contact me for billboard spaces, OOH Media Research, or speaking engagements.

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How Outdoor Advertising Companies Can Improve Their Strategic Planning for 2016

<div class="separator" style="clear: both; text-align: center;"> <a href="http://1.bp.blogspot.com/-Dj62eEl0QiY/VlYhyZ0YiqI/AAAAAAAAAmk/neLFJeMleyk/s1600/strategic-planning%2Bcopy.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="238" src="http://1.bp.blogspot.com/-Dj62eEl0QiY/VlYhyZ0YiqI/AAAAAAAAAmk/neLFJeMleyk/s400/strategic-planning%2Bcopy.jpg" width="400" /></a></div> <span style="font-size: medium;">December of this year and January of next year is the time for companies to do their strategic planning.  For those working in the overwhelming majority of corporations, the annual planning process plays an essential role. In addition to formulating at least some elements of a company’s strategy for the next 12 to 18 months, the process results in a budget, which establishes the resource allocation map; sets financial, operating, and marketing targets, and aligns the management team on its strategic priorities. The operative question now is as companies go for the preparation of the strategic planning event, how can they plan properly for the brands they are pushing and the markets they are trying to conquer if they don't begin with understanding the media habits of their target audience and consumers?<br /><br />This is where the input of Media Outlook 2016 comes in.<br /><br />2016 will be an interesting and exciting year for the media industry in the Philippines as the National Elections and ASEAN integration take center stage in the country.<br /><br />The Media Outlook 2016 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed – Will TV continue to be the dominant consumer touch point?, What is the future of TV?, What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?<br /><br />These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing.</span><span style="font-size: small;">Who Should Attend<br /><br />CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in media, advertising and marketing.<br /><br />Discounts and Payment Scheme<br /><br />PHP 5,999 + VAT inclusive of meals and kit<br /><br />- Package of 5 Delegates + 1 Free<br />- 10% Discount to Past Delegates<br />- 20% Discount to Academe/Students/Government<br /><br /><br />----<br />The Resource Speaker and Experts:</span><br /> <span style="font-size: small;"><br /></span> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"><a href="http://3.bp.blogspot.com/-a-LD291ZDFU/VlIzErwutlI/AAAAAAAAHRs/wkJG4e4Wn_E/s1600/gabsbuluran2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-a-LD291ZDFU/VlIzErwutlI/AAAAAAAAHRs/wkJG4e4Wn_E/s1600/gabsbuluran2.jpg" /></a></span></div> <span style="font-size: small;"><b>1) Gabriel V. Buluran</b><br /><br />General Manager<br />Kantar Media Philippines<br /><br />Gabriel has close to 25 years experience in Media and Market Research, designing studies, managing data collection, and panel homes and data production.<br /><br />He is currently managing the Client Servicing Team and National TV Audience Measurement (TV Ratings) Service in Mega Manila, Urban and Rural Philippines, where he is responsible for the overall management and direction of Kantar. He launched Kantar Media Philippines’ Radio Audience Measurement Service for KBP and the Radio Research Council in 2013 and developed the first Internet Audience Measurement Service for the Philippines 2014.<br /><br />Before joining Kantar Media Philippines, Gabriel worked with ACNielsen Philippines. He joined the company as Associate Director of Nielsen Media Research, then went on to become the Director for Customized Research Operations.<br /><br />Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University.</span><br /> <span style="font-size: small;"><br /></span> <span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"><a href="http://4.bp.blogspot.com/-ooev6q1uA6I/VlIzhnnib0I/AAAAAAAAHR0/NolEo-ZKohE/s1600/lloydtronco04.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-ooev6q1uA6I/VlIzhnnib0I/AAAAAAAAHR0/NolEo-ZKohE/s1600/lloydtronco04.jpg" /></a></span></div> <span style="font-size: small;"><b>2) Lloyd Tronco</b><br /><br />Executive Director, Philippine Center<br />for Out-of-Home Media Research and Science (PhilCourse)<br /><br />Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.<br /><br />In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.<br /><br />Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.</span><br /> <span style="font-size: small;"><br /></span> <span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"><a href="http://2.bp.blogspot.com/-ajPIVKA2ECA/VlIzytWx86I/AAAAAAAAHR8/kIZI65s95ZY/s1600/Jay-Bautista2.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-ajPIVKA2ECA/VlIzytWx86I/AAAAAAAAHR8/kIZI65s95ZY/s1600/Jay-Bautista2.jpg" /></a></span></div> <span style="font-size: small;"><b>3) Jay Bautista</b><br /><br />General Manager<br />Strategic Consumer and Media Incites<br /><br />Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.<br /><br />Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).<br /><br />He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.<br /><br />Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.</span><br /> <span style="font-size: small;"><br /></span> <span style="font-size: small;"><br /></span> <br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: small;"><a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=1182180662866380355&target=facebook" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ON_oNggS9AM/VJayP1fh_mI/AAAAAAAADQs/3vv5gwtLilg/s1600/sharefb185.png" /></a> <a href="http://www.blogger.com/share-post.g?blogID=12052999&postID=1182180662866380355&target=twitter" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-aswgMvJVaS0/VJayP_YA9qI/AAAAAAAADQw/uKdKOHcl1NA/s1600/sharetw185.png" /></a></span></div>

Industry News Industry News - Regional News/Events OAAP OMAG Technology Total Media How Outdoor Advertising Companies Can Improve Their Strategic Planning for 2016

December of this year and January of next year is the time for companies to do their strategic planning.  For those working in the overw...

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