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The 10 Worst Billboard Layouts I Ever Saw The 10 Worst Billboard Layouts I Ever Saw

Let's face it.  Most graphic designers do not know how to speak Sign Language.  No, I am not referring to hand signals for the deaf.  ...

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OOH Media Agencies - Where We Started Shows Us Where We Are Headed OOH Media Agencies - Where We Started Shows Us Where We Are Headed

EDSA Guadalupe in 2011.  The last few days of the giant billboard. There is a term which may not be easily grasped by millennials these ...

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What's Next For OOH Media Agencies? (A Candid Look) What's Next For OOH Media Agencies? (A Candid Look)

EDSA Guadalupe six years ago MAKATI CITY, Philippines - As the second top awareness builder next to TV, Out-of-Home Media is alive and w...

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OOH Master Class : The Upcoming LED on EDSA Guadalupe Will Diminish Bench's Visibility OOH Master Class : The Upcoming LED on EDSA Guadalupe Will Diminish Bench's Visibility

If you've been traveling along the EDSA Northbound lane, Guadalupe, you may have noticed that the former spectacular billboard of Smar...

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The Outdoor Advertising Industry Needs Its Own Traffic Count The Outdoor Advertising Industry Needs Its Own Traffic Count

MANILA, Philippines - With more billboards and LED screens coming up in the metropolis, there is an urgent need for the outdoor advertisin...

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Samsung Stuns EDSA Evening Traffic With LED On GA Tower Samsung Stuns EDSA Evening Traffic With LED On GA Tower

MANILA, Philippines - Electronics giant, Samsung stunned EDSA's evening traffic the other night when it started running its new out-of...

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Bench Creatives Get It Right In Its Use Of OOH Bench Creatives Get It Right In Its Use Of OOH

MANILA, Philippines - If there is one brand which really knows how to use OOH in its proper context, it has to be BENCH. Lately, we've...

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Understanding The Media Landscape - Foundation For Effective Strat Planning for Brands/Media Vendors Understanding The Media Landscape - Foundation For Effective Strat Planning for Brands/Media Vendors

Brands and media vendors are off to a quick start this week the return to work last January 4, 2016.  As 2015 whizzed by, some of the stra...

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Contact Lloyd Tronco Contact Lloyd Tronco

Contact me for billboard spaces, OOH Media Research, or speaking engagements.

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How Outdoor Advertising Companies Can Improve Their Strategic Planning for 2016 How Outdoor Advertising Companies Can Improve Their Strategic Planning for 2016

December of this year and January of next year is the time for companies to do their strategic planning.  For those working in the overw...

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