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Wellness Van Brings Immune System Boosts to your Doorstep Wellness Van Brings Immune System Boosts to your Doorstep

MAKATI CITY - COVID 19 infections are on the rise and after reading the news on the Pinoygolfer Facebook group about the closure of a ...

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OOH and the State of PH Media Webinar OOH and the State of PH Media Webinar

Last July 2, 2020, Fiera de Manila Inc. presented the State of the PH Media Webinar .  For those of you who are familiar with the Media O...

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History of the Out of Home Media Advertising Association of the Philippines History of the Out of Home Media Advertising Association of the Philippines

Before there was the Out-Of-Home Media Advertising Association of the Philippines, there was the OAAP, commpnly known as the Outdoor Adver...

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OOH POV :  COVID19 versus Milenyo Aftermath - Which One Hurt The OOH Industry More? OOH POV : COVID19 versus Milenyo Aftermath - Which One Hurt The OOH Industry More?

When Typhoon Milenyo struck the Philippines in September 2006, we all witnessed how the OOH media industry careened  to the edge of a p...

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Thank You! Thank You!

Thank you for contacting me.  I will revert to you at the soonest possible time. -Lloyd Tronco Related Post : OOH Media Ag...

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Billboard of Manananggal Appears on EDSA! Billboard of Manananggal Appears on EDSA!

MAKATI CITY, Philippines - It's January 1 and EDSA, the OOH Media industry's favorite highway is flowing smoothly.  No, not just f...

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Measurement Is The Key To Get OOH Media Back In The Game Measurement Is The Key To Get OOH Media Back In The Game

MAKATI CITY, Philippines - There was a time when outdoor advertising stepped into the limelight of the media mix, being hailed as the rele...

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The History of Wedding Proposals on Billboards in the Philippines The History of Wedding Proposals on Billboards in the Philippines

MANILA, Philippines - Yesterday afternoon, a researcher from GMA's Unang Hirit called me to ask if my company had entertained a clien...

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The 10 Worst Billboard Layouts I Ever Saw The 10 Worst Billboard Layouts I Ever Saw

Let's face it.  Most graphic designers do not know how to speak Sign Language.  No, I am not referring to hand signals for the deaf.  ...

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OOH Media Agencies - Where We Started Shows Us Where We Are Headed OOH Media Agencies - Where We Started Shows Us Where We Are Headed

EDSA Guadalupe in 2011.  The last few days of the giant billboard. There is a term which may not be easily grasped by millennials these ...

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