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OOH POV :  COVID19 versus Milenyo Aftermath - Which One Hurt The OOH Industry More? OOH POV : COVID19 versus Milenyo Aftermath - Which One Hurt The OOH Industry More?

When Typhoon Milenyo struck the Philippines in September 2006, we all witnessed how the OOH media industry careened  to the edge of a p...

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Thank You! Thank You!

Thank you for contacting me.  I will revert to you at the soonest possible time. -Lloyd Tronco Related Post : OOH Media Ag...

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Billboard of Manananggal Appears on EDSA! Billboard of Manananggal Appears on EDSA!

MAKATI CITY, Philippines - It's January 1 and EDSA, the OOH Media industry's favorite highway is flowing smoothly.  No, not just f...

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Measurement Is The Key To Get OOH Media Back In The Game Measurement Is The Key To Get OOH Media Back In The Game

MAKATI CITY, Philippines - There was a time when outdoor advertising stepped into the limelight of the media mix, being hailed as the rele...

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The History of Wedding Proposals on Billboards in the Philippines The History of Wedding Proposals on Billboards in the Philippines

MANILA, Philippines - Yesterday afternoon, a researcher from GMA's Unang Hirit called me to ask if my company had entertained a clien...

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The 10 Worst Billboard Layouts I Ever Saw The 10 Worst Billboard Layouts I Ever Saw

Let's face it.  Most graphic designers do not know how to speak Sign Language.  No, I am not referring to hand signals for the deaf.  ...

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OOH Media Agencies - Where We Started Shows Us Where We Are Headed OOH Media Agencies - Where We Started Shows Us Where We Are Headed

EDSA Guadalupe in 2011.  The last few days of the giant billboard. There is a term which may not be easily grasped by millennials these ...

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What's Next For OOH Media Agencies? (A Candid Look) What's Next For OOH Media Agencies? (A Candid Look)

EDSA Guadalupe six years ago MAKATI CITY, Philippines - As the second top awareness builder next to TV, Out-of-Home Media is alive and w...

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