OUTDOOR.PH

2011 Remembered As The Year Of Philippine Volcanoes' EDSA Billboard

December 18, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-CBgQHbZWYdE/Tu0ns85cNaI/AAAAAAAAAuk/ZhAPFhrf6S0/s1600/edsa%2Bguadalupe%2B20110628.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5687245557653583266" src="http://3.bp.blogspot.com/-CBgQHbZWYdE/Tu0ns85cNaI/AAAAAAAAAuk/ZhAPFhrf6S0/s400/edsa%2Bguadalupe%2B20110628.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-D-KRiR61XSo/Tu0nt-bWoqI/AAAAAAAAAvA/PjlARDTOfAA/s1600/edsa%2Bguadalupe%2B20110717.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5687245575244128930" src="http://1.bp.blogspot.com/-D-KRiR61XSo/Tu0nt-bWoqI/AAAAAAAAAvA/PjlARDTOfAA/s400/edsa%2Bguadalupe%2B20110717.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" /></a><br />Ladies and others were overjoyed to wake up one day in July 2011 to behold the sight of the Philippine Volcanoes in their underwear and larger than life on EDSA Guadalupe.  Such an impact could not go unnoticed and soon, two Metro Manila mayors had the material removed. <br /><br />The year 2011 shall indeed be remembered as the year of the sexy Bench billboards with the Philippine Volcanoes.  Shown here are the rolled down tarpaulins on July 17, 2011.

Ladies and others were overjoyed to wake up one day in July 2011 to behold the sight of the Philippine Volcanoes in their underwear and la...

OAAP Has New Officers for 2012

December 14, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-9RT8rb1ZFks/TufgkdCD4AI/AAAAAAAAAtg/s4FbvkkdyTM/s1600/DSC_0417.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5685759971451723778" src="http://2.bp.blogspot.com/-9RT8rb1ZFks/TufgkdCD4AI/AAAAAAAAAtg/s4FbvkkdyTM/s400/DSC_0417.JPG" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" /></a><div class="post-header">  </div>  Hard Rock Cafe, MAKATI, December 12, 2011 - The Outdoor Advertising Association of the  Philippines, in its 4th General Membership Meeting and  Christmas Party, elected new directors for the year 2012.<br /><br />Elected as directors were:<br /><br />Joevy Bacolcol - United Neon<br />Norman De Leon - Summit Outdoor<br />Danny Adapon - Luneta Advertising<br />Ed Acosta - EDA Billboards<br />Danny Sembrano - Parkads<br />Delia Magtoto - DDBS<br />Ramil Gutierrez - Sights and Sites<br />Bobot Sto. Domingo - Bilbord Etc.<br />Frank Abueva - Advertising Associates<br /><br />Directors are to elect among themselves who will be the designated officers.

Industry News OAAP OAAP Has New Officers for 2012

Hard Rock Cafe, MAKATI, December 12, 2011 - The Outdoor Advertising Association of the Philippines, in its 4th General Membership Meeti...

Belo Material Goes Up On EDSA Boni

December 11, 2011 Tech Support 0

01 EDSA Area-Boni Client/Advertiser-Belo Belo Material Goes Up On EDSA Boni

Installed yesterday at 6 a.m. Belo Christmas promo material. ---

Saying Goodbye To Sexy Billboards On EDSA

November 23, 2011 Tech Support 0

<a href="http://4.bp.blogspot.com/-oxxnazB8hQU/Tsxzk-POVZI/AAAAAAAAAic/C8YMTkaHwo8/s1600/2011-10-20%2B10.04.42.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5678040309226689938" src="http://4.bp.blogspot.com/-oxxnazB8hQU/Tsxzk-POVZI/AAAAAAAAAic/C8YMTkaHwo8/s400/2011-10-20%2B10.04.42.jpg" style="display:block; margin:0px auto 14px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" /></a><h6 class="uiStreamMessage" ft="{"type":1}"><span class="messageBody" ft="{"type":3}"><span class="Apple-style-span"><span class="Apple-style-span">Metro Manila will soon see less of sexy billboards on EDSA because it has been  determined by advertising practitioners from various sectors that images  for outdoor billboards shall now be of General Patronage standards.<br /><br />This was emphasized during the recent forum entitled “THE CHILD & MEDIA: RESPON</span><span class="text_exposed_show"><span class="Apple-style-span">SIBLE  COMMUNICATION, Regulation and Self-regulation” which brough together  the Ad Standards Council, the Philippine Association of National  Advertisers (PANA), the Kapisanan ng mga Brodkaster ng Pilipinas (KBP),  and the Association of Accredited Advertising Agencies (4A’s).<br /><br />The forum was spearheaded by the Committee on the Special Protection of  the Child (CSPC), through the Philippine Association of National  Advertisers (PANA) and held on October 20, 2011 from 8:30 A.M. to 5:00  P.M. at the UNILAB Bayanihan Center, Pioneer Street, Bo. Kapitolyo,  Pasig City. Participants came from the broadcast, print and digital  media sectors, advertisers sector, advertising agencies, the academe,  and other stakeholders in the advertising and marketing communications  industries. The objective of the forum was to orient media practitioners  as well as those who participate in communicating messages through  media on the laws, rules and regulations for the protection of the child  and how they apply and have an impact on media and communication.  Included in the topics were the self-regulatory rules and regulations  that are observed in the concerned industries.</span><br /><br /><span class="Apple-style-span" style="font-weight: normal;">While the forum  covered all aspects of media, it was good to note that there were  changes put into effect in the realm of outdoor advertising and the controversial sexy billboards of EDSA.</span></span></span></span></h6>

Industry Events Industry News PhilCOuRSe Saying Goodbye To Sexy Billboards On EDSA

Metro Manila will soon see less of sexy billboards on EDSA because it has been determined by advertising practitioners from various sectors...

Globe Takes Key Position On EDSA Southbound

November 16, 2011 Tech Support 0

01 EDSA Area-Boni Area-Mandaluyong Client/Advertiser-Globe Telecom Media Agency-ZenithOptimedia Globe Takes Key Position On EDSA Southbound

Globe Telecom takes a key position billboard on EDSA Southbound between Shaw and Boni Avenue. Area is one of the most favorable sections o...

Staying Relevant via Social Media

November 08, 2011 The Reporter 0

<div class="separator" style="clear: both; text-align: center;"><a href="http://www.earn-online-money.com/wp-content/uploads/2011/07/google-plus-vs-facebook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="http://www.earn-online-money.com/wp-content/uploads/2011/07/google-plus-vs-facebook.jpg" width="320" /></a></div><br />
You’re missing out if you’re not on Facebook.<br />
<br />
This is true not only of trend and social acceptance-conscious adolescents, but also of multinational companies. If you’re a multinational, a medium-scale enterprise or even a mom and pop, you’re missing out on millions of potential leads and customers if you are too apprehensive in trying social media.<br />
<br />
For the past five to ten years, the Internet has proven to be a place where interesting content, and marketing campaigns can go viral in a matter of hours. Today, with the social-centric structure of the Internet, companies now have a whole slew of platforms to use for their marketing campaigns. From the way search is structured on Google, and down to the mega-enterprises of Twitter and Facebook, new avenues to be seen and heard are at anyone's grasp.<br />
<br />
Viral campaigns are basically a matter of finding the right strategy. The first step is to know your market. In the first place, find out what works for the demographic you want to zero in. For example: Twitter may work in the US or in Manila, but it may flop in the provinces. Facebook, on the other hand, seems to be a universal medium for the moment. <br />
<br />
As they say, keep up or lose out. If you fail to keep up with trends, the best that could happen to you is a popularity lag. The worst? Try extinction and obscurity; exactly like the dinosaur.<br />
<br />
<div style="text-align: center;">***</div><div style="text-align: center;"><b><br />
</b></div><div style="text-align: left;"><b>Photo Credits:</b> <a href="http://www.earn-online-money.com/social-networking/google-plus-vs-facebook-why-google-plus-is-ahead/">Earn Online Money</a></div>

Digital Advertising Social Media Social Networking Staying Relevant via Social Media

You’re missing out if you’re not on Facebook. This is true not only of trend and social acceptance-conscious adolescents, but also of mul...

KFC Is Also Present On An EDSA Billboard!

November 03, 2011 Tech Support 0

01 EDSA Area-Mandaluyong Area-Pioneer Client/Advertiser-KFC Media Agency-Mediacom KFC Is Also Present On An EDSA Billboard!

KFC also shows itself as being present OOH-wise with this billboard on EDSA Pioneer for its latest offering of Zinger Double Down.

Usapang Billboard at Bob's Makati

October 28, 2011 Tech Support 0

Industry Events Industry News PhilCOuRSe Usapang Billboard at Bob's Makati

Outdoor Advertising industry players gather at the very first Kapihan sa Bob's Makati : Usapang Billboard. The Kapihan discussed vario...

The First Ever Kapihan on Billboards!

October 24, 2011 Tech Support 0

<a href="http://1.bp.blogspot.com/-Ha3USq32CNo/TqS7J3IzzvI/AAAAAAAAAes/GiVWZ_psnwM/s1600/kapihan%2Bcopy.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5666860009233043186" src="http://1.bp.blogspot.com/-Ha3USq32CNo/TqS7J3IzzvI/AAAAAAAAAes/GiVWZ_psnwM/s400/kapihan%2Bcopy.jpg" style="display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; text-align: center; cursor: pointer; width: 400px; height: 286px; " /></a>The Philippine Center for Out-Of-Home Media Research and Science invites outdoor media practitioners to the first ever:<div><br /></div><div>Kapihan sa Bob's (Makati) - USAPANG BILLBOARD</div><div><br /></div><div>8:30 am, October 27, 2011, Thursday</div><div>Bob's Restaurant, De La Rosa Street corner Gil Street, Makati City</div><div><br /></div><div><br /></div><div>PhilCOuRSe Executive Director, Lloyd Tronco, will provide updates and insights on how the OOH market is moving and how advertisers and media agencies are preparing for the change.</div><div><br /></div><div>No Registration Fee!</div><div>KKB a la Carte breakfast will be served (pay for your own order)</div><div><div><br /></div><div><span class="Apple-style-span" style="color: rgb(62, 56, 42); font-family: 'Trebuchet MS', tahoma, arial, sans-serif; font-size: 14px; line-height: 21px; ">Please note that the venue seats 50 people comfortably. We prefer that you signify ahead of time if you are coming and come early. The venue is a split-level restaurant and we will be occupying the upper level. If you do not register, we might not be able to reserve a seat for you at the upper level.<br /><br />Register your attendance on Facebook at <a href="http://www.facebook.com/event.php?eid=176816869070736" target="_blank" style="margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(136, 1, 17); ">http://www.facebook.com/event.php?eid=176816869070736</a><br /><br />Add PhilCOuRSe as a friend on FB at <a href="http://facebook.com/philcourse.ph" target="_blank" style="margin-top: 0pt; margin-right: 0pt; margin-bottom: 0pt; margin-left: 0pt; padding-top: 0pt; padding-right: 0pt; padding-bottom: 0pt; padding-left: 0pt; color: rgb(136, 1, 17); ">http://facebook.com/philcourse.ph</a></span></div></div>

Industry News Industry Standards The First Ever Kapihan on Billboards!

The Philippine Center for Out-Of-Home Media Research and Science invites outdoor media practitioners to the first ever: Kapihan sa Bob'...

Trump Towers Over Forbes Via an EDSA Billboard

September 26, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-sng9BB8DnnQ/Tn-ie1KQcVI/AAAAAAAAAck/dF9bsc55s2E/s1600/2011-09-24%2B15.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5656418307550507346" src="http://1.bp.blogspot.com/-sng9BB8DnnQ/Tn-ie1KQcVI/AAAAAAAAAck/dF9bsc55s2E/s400/2011-09-24%2B15.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 301px;" /></a><br />Real estate tycoon Donald Trump now has the best view of the metropolis being perched on a billboard overlooking nothing less than the posh enclave known as Forbes Park.  Positioned on one of the most strategic billboard spaces on EDSA, Trump is the latest partner of local real estate outfit, Century Properties, for an exclusive condo project at the Makati-Kalayaan area billed as the Trump Towers.<br /><br />Trump's northbound billboard is the flipside of the billboard of Piolo Pascual for sister project Acqua.  This placement has taken the place of the environment friendly billboard of Coca-Cola.

01 EDSA Area-Makati Client/Advertiser-Century Prop Trump Towers Over Forbes Via an EDSA Billboard

Real estate tycoon Donald Trump now has the best view of the metropolis being perched on a billboard overlooking nothing less than the posh...

Environmentally-Friendly Billboard on EDSA being Dismantled

September 22, 2011 Tech Support 0

01 EDSA Area-Makati Client/Advertiser-Coke Environmentally-Friendly Billboard on EDSA being Dismantled

This was taken on September 21, 2011. Workers are perched on the billboard removing the numerous teaplants installed to comprise the Coke ...

Recap of 2011 OOH Events in the Region

August 26, 2011 Tech Support 0

<b>February 22 to 25, 2011</b><br /><div class="separator" style="clear: both; text-align: center;"><br /><a href="http://www.digitalsignageexpo.net/default.aspx" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="81" src="http://1.bp.blogspot.com/_OAP8xG7TvXw/TRZ6NhBIaOI/AAAAAAAAAoA/FZ266o8-Ohc/s400/dse.jpg" width="400" /></a></div><br /><br /><br /><br /><br /><b><br /></b><br /><a href="http://www.digitalsignageexpo.net/default.aspx" target="_new">Digital Signage Expo 2011</a><br /><br />The world's largest international trade show and conference dedicated to <span class="pinkText">digital signage</span>, interactive technology, and Out-of-Home networks.  This IS THE Show!<br /><br /><br /><br /><br /><br />52nd Annual Conference of <a href="http://fepe.com/">FEPE</a><br />Madrid, Spain<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><b>June 22 to 24, 2011</b><br /><a href="http://www.chinadigitalsignage.org/indexen.asp" target="_new">The 3rd Shanghai International Digital Signage Show 2011</a><br /><br /><span style="font-size:x-small;">China's largest trade show and conference dedicated to digital signage & DOOH industry, creates an effective platform of showcasing, networking, education, idea sharing and market trend understanding to digital signage world, The No.1 choice to expand your DS related business in world’s largest market.</span><br /><br />Venue: INTEX Shanghai (77 Xingyi Road)<br /><span style="font-size:x-small;">No. of Exhibitors (expected) : over 170 companies，including 60-80 oversea companies</span><br /><span style="font-size:x-small;">No. of Visitors (expected) : over 13000，including 3000-5000 oversea visitors</span><br /><span style="font-size:x-small;">Concurrent Events:The 3rd Shanghai Int'l Digital Signage Forum DS Awards 2011</span>

Industry Events Recap of 2011 OOH Events in the Region

February 22 to 25, 2011 Digital Signage Expo 2011 The world's largest international trade show and conference dedicated to di...

China Gets A Bite Of The Big Apple!

July 28, 2011 Tech Support 0

<h1 class="entry-title">Xinhua Gets Billboard at Time Square: Let the Reeducation Begin!</h1>       <div class="entry-meta">       <span class="meta-prep meta-prep-author">Posted on</span> <a href="http://blog.theepochtimes.com/1/china/2011/07/27/xinhua-gets-billboard-at-time-square-let-the-reeducation-begin/" title="7:38 pm" rel="bookmark"><span class="entry-date">July 27, 2011</span></a> <span class="meta-sep">by</span> <span class="author vcard"><a class="url fn n" href="http://blog.theepochtimes.com/1/china/author/hzhu/" title="View all posts by HZ">HZ</a></span>     </div>       <div class="entry-content">       <p>YOU THOUGHT YOU knew a thing or two about China, right? That,  for example, it was a communist dictatorship that censors news and <a href="http://www.theepochtimes.com/n2/china/false-and-fiery-propaganda-in-china-49968.html">spreads propaganda</a>? A violent regime that <a href="http://www.theepochtimes.com/n2/china-news/deaths-in-chinese-prison-part-of-national-campaign-59288.html">tortures and executes</a> its own, peaceful citizens in political campaigns? A regional aggressor that is <a href="http://www.theepochtimes.com/n2/china/chinese-regime-developing-military-to-defeat-us-report-51510.html">building a formiddable military</a>?  Well, Xinhua, the official newsagency of the Chinese Communist Party  (CCP), is here to tell you that you got that all mixed up. And they will  be telling you that, every day until you learn, with a prominent  billboard in Times Square <a href="http://www.nytimes.com/2011/07/26/business/media/xinhuas-giant-sign-to-blink-on-in-times-square.html?_r=1&ref=business">very soon</a>.</p> <p>The Chinese regime's Xinhua news agency is leasing one of the most  prominent advertising spaces at the iconic landmark. A new LED sign, 60  feet high by 40 feet, will replace the decade-old HSBC bank sign on the  building at the northern anchor of the district by next Monday.</p> <p><br /></p> <br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-iRAxqL4tWr4/TjFmcnAcm4I/AAAAAAAAAYI/stK87Cv18So/s1600/hsbctimessquare.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634397250510429058" src="http://2.bp.blogspot.com/-iRAxqL4tWr4/TjFmcnAcm4I/AAAAAAAAAYI/stK87Cv18So/s400/hsbctimessquare.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 266px;" /></a><br /><p><em>(Photo: The HSBC sign on 2 Times Square will soon be replaced by a Xinhua billboard. new-york-pictures.com)</em></p> <p>Xinhua, a state-owned "news" organization, has been called the "<a href="http://www.theepochtimes.com/news/5-10-12/33256.html">World's Largest Propaganda Machine</a>" by Reporters Without Borders.</p> <p>The <em>New York Times</em> <a href="http://www.nytimes.com/2011/07/26/business/media/xinhuas-giant-sign-to-blink-on-in-times-square.html?_r=2&ref=business">reported</a>:</p> <blockquote>  <p>Reports by Xinhua on topics like Taiwan and Tibet, which are of  considerable political concern to its government bosses, are not  necessarily known for being objective.</p> </blockquote> <p>But <em>"not necessarily known for being objective"</em> is a vast  understatement. Xinhua is the leader of news agencies in China—in  censorship, propaganda, and overall "thought management."</p> <span id="more-1250"></span> <p>When Jiang decided to launch a persecution against the spiritual  practice Falun Gong in mainland China in 1999, Xinhua was his main tool  for the <a href="http://www.cesnur.org/2009/slc_lemish.htm">mass propaganda campaign</a> that  followed. Between 70 and 100 million Chinese people who followed the  practice at that time were denigrated in bilious and hateful terms. The  propaganda was a crucial part in the dehumanization of practitioners,  and paved the way for violent persecution.</p> <p>Xinhua had played a role in previous political campaigns, too, of  course, many of them also violent. Apart from agitating for hatred,  however, Xinhua is also a broerk for the more mundane lies of everyday  Chinese life. What would a dictatorship be without lies, after all?</p> <p>When the 2003 SARS outbreak coincided with the transition of power  from former communist leader Jiang Zemin to Hu Jintao, Xinhua chose to  keep quiet for much of early stages of the 2003 SARS epidemic, resulting  in delays in efforts to control the epidemic.</p> <p><img alt="" src="http://www.theepochtimes.com/n2/images/stories/large/2010/10/05/cpmparecopy.jpg" style="width: 300px;height: 402px;margin-top: 10px;margin-bottom: 10px;float: right" />When Western media such as CNN and BBC reported on Chinese police opening fire on Tibetans in 2008, Xinhua said that they had <a href="http://www.theepochtimes.com/n2/opinion/tibet-massacre-2008-chinese-regime-western-media-coverage-tibet-manipulated-43733.html">misrepresented</a>  the events by cropping the news photos "improperly." One such cropping  lesson (see photo on the right), as demonstrated by the Chinese embassy,  cropped out a knife-wielding protester (top-right corner) when Chinese  officials realized that he was a Chinese policeman dressed in Tibetan  clothes.</p> <p>When Xinhua was designated the official source for reporting on the  recent "Arab Spring" uprisings, Xinhua showed how Egyptians were anxious  to end the "riot" and get back to normal life and published a series of  photos showing <a href="http://blog.theepochtimes.com/1/china/2011/02/25/how-china-xinhua-covers-egypt/">how violent</a> the civilians were in overthrowing their dictator.</p> <p><strong>And now, Xinhua is officially moving to the West.</strong></p> <p>Xinhua set up an office at Times Square in May at 1540 Broadway,  introduced a 24-hour English-language broadcast service last year that  seeks to reach 50 million viewers around the world, and soon it will  have a Times Square advertising spot alongside those of American  insurance company Prudential, Coca-Cola, Samsung, and Hyundai.</p> <p>A media researcher from Hong Kong Universtiy, David Bandurski, <a href="http://www.tibet-envoy.eu/content/?p=492">said</a>: </p> <blockquote>  <p>China sees the creation of a positive international image as the last major hurdle on the road to superpower status.</p> </blockquote> <p>And the communist leaders will do this in two steps, as specified by <a href="http://www.tibet-envoy.eu/content/?p=492">Information</a><em>, </em>a Danish newspaper that obtained secret documents from Party Central:</p> <blockquote>  <p>A positive outlook on China will be disseminated through a  comprehensive campaign to fight what Beijing sees as a Western smear  campaign against China. At the same time, it must be prevented that  critical voices and critical news reports find their way to foreign  media columns.</p> </blockquote> <p>As communist voices shift westward, Americans, are you ready to be mass educated—Xinhua-style?</p>           </div>

Industry News - International OOH Medium-LED Times Square China Gets A Bite Of The Big Apple!

Xinhua Gets Billboard at Time Square: Let the Reeducation Begin! Posted on July 27, 2011 by HZ YOU THOUG...

The Elements of the Coke Environmentally Friendly Billboard

July 28, 2011 Tech Support 0

Shown here are the elements of the Coke environmentally friendly billboard:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-LpW9yDje8BE/TjC_uaSiNrI/AAAAAAAAAXk/QUJ_A_8tZDM/s1600/IMG_20110718_180712.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634213937892439730" src="http://2.bp.blogspot.com/-LpW9yDje8BE/TjC_uaSiNrI/AAAAAAAAAXk/QUJ_A_8tZDM/s400/IMG_20110718_180712.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 300px; height: 400px;" /></a><br />The billboard is made up of tea plants, planted sideways into 1.5 liter bottles of Coke.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-rN1SNOgFN2w/TjC-6DnILQI/AAAAAAAAAXc/evwx0vTOR64/s1600/IMG_20110718_180813.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634213038451600642" src="http://3.bp.blogspot.com/-rN1SNOgFN2w/TjC-6DnILQI/AAAAAAAAAXc/evwx0vTOR64/s400/IMG_20110718_180813.jpg" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" /></a><br />All these bottles with plants were hung on wires spanning the billboard.  This is one neat EDSA Billboard.<br /><br />---<br /><br />EDSA Billboards - PRESS RELEASE: Coca-Cola Philippines and the World Wide Fund for Nature  (WWF-Philippines) unveiled last 23 June the very first plant billboard  in the country - an iconic structure to represent the long-standing  partnership between the two organizations to make a positive difference  for the environment. The billboard now crowns the Adriano Building,  between Buendia and Kalayaan Avenues in Makati City.<br /><br />The  60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes,  utilizes a thriving species of Fukien tea plant, which absorbs air  pollutants. According to botanist Anthony Gao, each plant can absorb up  to 13 pounds of carbon dioxide in a year, on the average. “This  billboard helps alleviate air pollution within its proximate areas as it  can absorb a total of 46,800 pounds of carbon dioxide from the  atmosphere, on estimate.” Gao says.

01 EDSA Area-Makati Client/Advertiser-Coke Media Agency-Starcom The Elements of the Coke Environmentally Friendly Billboard

Shown here are the elements of the Coke environmentally friendly billboard: The billboard is made up of tea plants, planted sideways into ...

Billboards are ROLLED DOWN due to Typhoon Juaning

July 26, 2011 Tech Support 0

MMDA Weather Billboards are ROLLED DOWN due to Typhoon Juaning

EDSA Billboards ar ROLLED DOWN due to Typhoon Juaning. MMDA Chairman, Atty. Francis Tolentino checking if suppliers have rolled down their ...

Ford Wall Sticker on C5

July 26, 2011 Tech Support 0

03 C5 Area-Pasig Client/Advertiser-Ford Ford Wall Sticker on C5

Wall sticker execution for Ford Fiesta on C5.

New Billboard on EDSA of Century Properties

July 26, 2011 Tech Support 0

01 EDSA Area-Makati Client/Advertiser-Century Prop OOH Medium-Billboard New Billboard on EDSA of Century Properties

Latest posting on EDSA for Century Properties. Billboard location : EDSA Adriano Southbound.

Aegis Media launches second OOH brand

July 20, 2011 Tech Support 0

<h1 class="title">Aegis Media launches second OOH brand</h1><div class="news-float"><div class="news-image">        <div>        <img alt="" src="http://www.searchlightcms.com/files/content/content-1291090550.jpg" />        </div>        </div></div><div class="news-author">By: Via afaqs, India</div><div class="news-date">Published: Nov 30, 2010</div>    <p><strong><a href="http://www.google.com/custom?hl=en&safe=images&client=pub-5370247026092173&cof=FORID%3A13%3BAH%3Aleft%3BS%3Ahttp%3A%2F%2Fmarketing-interactive.com%3BCX%3Amarketing-interactive%252Ecom%3BL%3Ahttp%3A%2F%2Fmarketing-interactive.com%2Fthemes%2Fmarketing%2Fimages%2Flogo_main.gif%3BLH%3A50%3BLC%3A%230066cc%3BVLC%3A%23663399%3BGALT%3A%2311593c%3BDIV%3A%23336699%3B&adkw=AELymgWz51Uz_oY-kVcrQTQJG5wiodIQakPRfEWk_GIZA7fE1fl_g4YPmq5df9P-9z7ubaASG4BqL2iAjYeMVWTnMd7L8TLynlneF12g5AbZeLTuZVhwTbzNPM7KBJHfiqsdhl1XHQ48zixFxVw1zQRc1-w7Lmr3If2plyxXJ06k5S8PRcdnY9hYzMTOfJwxAPnRye2YsTaGocY0HtWjRbpU12cjsVC79UuyfRt2gRnfvBBwY1mKQJnzEBl-tP31IFCq39ORnlSC3acf78NFGr9a8bAni1IUUWHQ0B1Gp5ZecLkfZ_6HSxIbUxhYpdNSF_DA_jKf7yXltolDRyjZ37pPp_WeWTd80WtZdtSEjXEWAuuc96uD8IcEiXlm7B9bzG371vh4scOqRBNBQb17Tj-d4ZPccj6cP8misRYyrXrg7YDIXLZ-WIc&channel=1507960687&boostcse=0&ie=ISO-8859-1&oe=ISO-8859-1&q=AEGIS&btnG=Search&cx=partner-pub-5370247026092173%3Ai64obe-9bp0" target="_blank">AEGIS</a>   <a href="http://www.google.com/custom?hl=en&safe=images&client=pub-5370247026092173&cof=FORID%3A13%3BAH%3Aleft%3BS%3Ahttp%3A%2F%2Fmarketing-interactive.com%3BCX%3Amarketing-interactive%252Ecom%3BL%3Ahttp%3A%2F%2Fmarketing-interactive.com%2Fthemes%2Fmarketing%2Fimages%2Flogo_main.gif%3BLH%3A50%3BLC%3A%230066cc%3BVLC%3A%23663399%3BGALT%3A%2311593c%3BDIV%3A%23336699%3B&adkw=AELymgWz51Uz_oY-kVcrQTQJG5wiodIQakPRfEWk_GIZA7fE1fl_g4YPmq5df9P-9z7ubaASG4BqL2iAjYeMVWTnMd7L8TLynlneF12g5AbZeLTuZVhwTbzNPM7KBJHfiqsdhl1XHQ48zixFxVw1zQRc1-w7Lmr3If2plyxXJ06k5S8PRcdnY9hYzMTOfJwxAPnRye2YsTaGocY0HtWjRbpU12cjsVC79UuyfRt2gRnfvBBwY1mKQJnzEBl-tP31IFCq39ORnlSC3acf78NFGr9a8bAni1IUUWHQ0B1Gp5ZecLkfZ_6HSxIbUxhYpdNSF_DA_jKf7yXltolDRyjZ37pPp_WeWTd80WtZdtSEjXEWAuuc96uD8IcEiXlm7B9bzG371vh4scOqRBNBQb17Tj-d4ZPccj6cP8misRYyrXrg7YDIXLZ-WIc&channel=1507960687&boostcse=0&ie=ISO-8859-1&oe=ISO-8859-1&q=OOH&btnG=Search&cx=partner-pub-5370247026092173%3Ai64obe-9bp0" target="_blank">OOH</a>   <a href="http://www.google.com/cse?cx=partner-pub-5370247026092173%3Ai64obe-9bp0&ie=ISO-8859-1&q=POSTERSCOPE&sa=Search&siteurl=marketing-interactive.com%2F" target="_blank">POSTERSCOPE</a></strong><br /></p>  <p>India  - Aegis Media's Posterscope Group has announced the launch of  Brandscope, its second OOH agency in India to be headed by Fabian Cowan.</p>  <p>Brandscope  launches with five clients, namely Indiabulls, Fin Air, Arcil, JK Paper  and Kewal Kiran. More client announcements are likely to be made before  year end.</p>  <p>Starting with a team of seven, Brandscope intends to  expand the team to 18 in 2011. It will initially operate out of Mumbai,  Delhi and Bengaluru, adding more centres as required.</p>  <p>Ashish  Bhasin, chairman and CEO South East Asia Aegis Media and director of  Posterscope Asia Pacific, said Brandscope is a unique proposition that  puts the brand at the heart of an OOH solution.</p>  <p>"Until now,  outdoor campaigns have been looked at from the media buying point of  view, where there is a focus on who can provide cheaper media. But  through Brandscope, the campaign will be looked at from the brand's  premise. For example, we may do a soap-shaped hoarding for a soap brand  to build that instant connect."</p>  <p>Brandscope is also being launched to handle conflicting businesses with Posterscope. </p>  <p>"It's  been two years since Posterscope's launch and we're now handling  approximately 55 clients. We'd like to expand our franchise now and one  of the reasons is to handle conflicting businesses. There may come a  point where Posterscope and Brandscope pitch against each other as  well," Bhasin added.</p>  <p>Cowan's last assignment was at OOH Media in  Mumbai as head of sales. He has over 15 years experience in media  sales, sales strategy planning and business operations.</p>

Aegis Industry News - Regional Posterscope Aegis Media launches second OOH brand

Aegis Media launches second OOH brand By: Via afaqs, India Published: Nov 30, 2010 AEGIS OOH POSTE...

EDSA Billboard for Rent : Guadalupe Across Loyola

July 13, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-2zkICwDF-PU/Th2Lin39wfI/AAAAAAAAAVs/1bZtpI0x5jk/s1600/Slide1.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5628808536218518002" src="http://3.bp.blogspot.com/-2zkICwDF-PU/Th2Lin39wfI/AAAAAAAAAVs/1bZtpI0x5jk/s400/Slide1.JPG" style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" /></a><br />This billboard in the Guadalupe area of EDSA Makati is now available.  The size is 60x60 and proves to be a strategic location for big brands.  This was earlier occupied by Flawless, then Belo, then McDonald's.  Site becomes available by July 20, 2011.<br /><br />Get this now as EDSA Billboards become scarce.<br /><br /><div><br /><a href="http://outlookph.blogspot.com/p/contact.html"><img alt="Send Message to EDSA Guadalupe Billboards!" border="0" src="https://lh5.googleusercontent.com/_i_VlzEMGT-w/TY25wrPt90I/AAAAAAAAAOA/7KKIoGetEu4/000buttonbillboard2.gif" /></a></div>

* AVAILABLE SITES 01 EDSA Area-Guadalupe Area-Makati Available-EDSA EDSA Billboard for Rent : Guadalupe Across Loyola

This billboard in the Guadalupe area of EDSA Makati is now available. The size is 60x60 and proves to be a strategic location for big bran...

EDSA Cubao Northbound LED

July 02, 2011 Tech Support 0

01 EDSA Area-QC Cubao Client/Advertiser-Hypermarket EDSA Cubao Northbound LED

EDSA Electronic Billboard in Cubao area near Hypermarket.

Why Creatives Should Attend The 2nd Philippine Forum on Digital Out-Of-Home Media

June 30, 2011 Tech Support 1

<h3 class="post-title entry-title"> <a href="http://outdooradvertisingph.blogspot.com/2011/06/why-creatives-should-attend-2nd.html"><br /></a> </h3> <div class="post-header">  </div>  <a href="http://3.bp.blogspot.com/-xCjweaGmw_o/TgurBSrsGVI/AAAAAAAAAU8/52_GFlVOF7I/s1600/DOOH%2Blogo.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5623776598385498450" src="http://3.bp.blogspot.com/-xCjweaGmw_o/TgurBSrsGVI/AAAAAAAAAU8/52_GFlVOF7I/s320/DOOH%2Blogo.JPG" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 310px; height: 114px;" /></a>Media  agencies, digital strategists and marketers, out-of-home media  suppliers, and clients have been making a beeline in registering for the  2nd Philippine Forum on Digital OOH Media, which is slated on July 15,  2011 at the AIM Conference Center in Makati.<br /><br />Given the limited  seats available, the question now is, will creatives show up at this  event which outlines the future, not only of out-of-home media but  customer engagement as a whole?<br /><br />Digital OOH is the ideal fusion  of digital channels and out-of-home media.  It has been touted as the  third component of the "New Tri-Media" made up of internet, mobile, and  digital signage (DOOH).  As it is, DOOH was previewed as a pervasive  medium in the movie, Minority Report, <a href="http://4.bp.blogspot.com/-X_03iRwW43A/Tgur6ZPFi_I/AAAAAAAAAVU/rw6uiF2ux88/s1600/immapbtb004.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5623777579397123058" src="http://4.bp.blogspot.com/-X_03iRwW43A/Tgur6ZPFi_I/AAAAAAAAAVU/rw6uiF2ux88/s320/immapbtb004.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 175px;" /></a>where John Anderton (played by Tom Cruise) walks through a corridor of digital and interactive signages.<br /><br />Says  Lloyd Tronco, Executive Director of the Philippine Center for  Out-Of-Home Media Research and Science, "The medium is a totally  different animal.  An agency can't just edit down a TVC and slap it on  digital signage.  It just won't work.  As such, creatives will have to  learn the nuances of the medium in order for their work to shine".<br /><br /><a href="http://1.bp.blogspot.com/-dhMaG2Llaxw/Tgur5zDgkUI/AAAAAAAAAVE/lzgl7mXVbRc/s1600/bobmichaels.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5623777569148014914" src="http://1.bp.blogspot.com/-dhMaG2Llaxw/Tgur5zDgkUI/AAAAAAAAAVE/lzgl7mXVbRc/s320/bobmichaels.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 73px; height: 73px;" /></a>The  2nd Philippine Forum on Digital OOH Media is an effort to bring  together the thought leaders of this emerging channel.  Joining the  forum will be one of the founders of the Digital ScreenMedia  Association, Bob Michaels, who will give the participants the insight on what's happening elsewhere in the world on DOOH.<br /><br />To register, click: <a href="http://digitaloohforum.weebly.com/">http://digitaloohforum.weebly.com</a><br /><br /><br /><a href="http://2.bp.blogspot.com/-Xf_tmc6AhcA/Tgur6FNAcJI/AAAAAAAAAVM/6d2fyHlnNJ0/s1600/doohforumgines.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5623777574019690642" src="http://2.bp.blogspot.com/-Xf_tmc6AhcA/Tgur6FNAcJI/AAAAAAAAAVM/6d2fyHlnNJ0/s320/doohforumgines.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 213px;" /></a>

Digital OOH Industry Events Industry News - International Why Creatives Should Attend The 2nd Philippine Forum on Digital Out-Of-Home Media

Media agencies, digital strategists and marketers, out-of-home media suppliers, and clients have been making a beeline in register...

From October 2010 : Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA.

June 29, 2011 Tech Support 0

<h1 id="article_title">Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA.</h1>    U.S. OOH Agency's Innovation and Consumer Insights Practice to be led by Former Managing Director of Omnicom's MobileBehavior <br /><br /><a class="tip" href="http://encyclopedia2.thefreedictionary.com/New+York">NEW YORK</a> -- Posterscope, the leading Out of Home communications agency network, today announced it has named long-time emerging media innovator Jason Newport to the newly created position of <a class="tip" href="http://acronyms.thefreedictionary.com/SVP">SVP</a>, Director of Technology & Convergence.<br /><br />In his new role, Newport will be responsible for driving the development and growth of Posterscope's <a class="tip" href="http://encyclopedia2.thefreedictionary.com/Hyperspace">Hyperspace</a> practice in the US. Hyperspace is a specialty discipline centered on leveraging insights to inform the design of compelling experiences among consumers and brands in a rapidly converging media world. Newport most recently founded and served as <a class="tip" href="http://financial-dictionary.thefreedictionary.com/CMO">CMO</a> and Managing Director of MobileBehavior, a strategic mobile marketing consultancy within <a class="tip" rel="nofollow" href="http://encyclopedia.thefreedictionary.com/Omnicom+Group">Omnicom Group</a>.<br /><br />"Having Jason on board to develop and drive the integration of Hyperspace throughout our U.S. organization will further enhance the level of innovation we bring to each of our client solutions," said James Davies, Chief Strategy Officer for Posterscope USA and head of Hyperspace UK. "Jason's entire career has been about breaking new ground and finding new ways to connect brands with consumers via highly interactive multi-platform storytelling stitched by technology. His experience and vision fits beautifully with our objectives and those of our agency partners and brand clients."<br /><br />Newport's appointment comes on the heels of two other senior level hires at Posterscope in recent months: Brigg Hyland as Chief Client Officer and Natalie Payne as Senior Vice President and Director, West Coast. These hires underscore the firm's commitment to building the industry's leading <a class="tip" rel="nofollow" href="http://encyclopedia.thefreedictionary.com/Strategic+planning">strategic planning</a> communications firm in the Out of Home space that helps brands reach far beyond traditional Out of Home and into the fabric of the daily lives of consumers everywhere.<br /><br />"I'm most excited about Posterscope's unique opportunity within a highly fragmented marketplace. The agency is already incredibly distinct in terms of scale and distribution, and Hyperspace will now power seamlessly integrated and highly innovative new solutions that leverage the agency's agility and ability to quickly activate real-world digital, social and mobile strategies for brands and consumers everywhere. We are leading the transformation of the industry and creating possibilities for brands to more deeply engage with consumers, allowing them to actively participate with campaigns in real-time and in the real world. Brands will now have the solutions and services necessary to reach consumers when the opportunity to be meaningful is optimized."<br /><br />Before his role as founder and CMO at MobileBehavior, Newport was Senior Vice President and Partner at leading Omnicom <a class="tip" href="http://encyclopedia2.thefreedictionary.com/public+relations">public relations</a> firm Fleishman-Hillard. During his tenure at Fleishman, he led the strategy development and activation of all youth-targeted efforts and directed programming across advertising, media, sponsorship and corporate communications. Under his stewardship, AT&T developed and brought to market a suite of youth mobile applications including MySpace Mobile, among the fastest-selling mobile applications in history.<br /><br /><span style="font-style: italic; font-weight: bold;">About Posterscope  </span><br /><br /><span style="font-style: italic;">Posterscope USA, part of the Posterscope Worldwide Network, is the leading Out of Home communications agency offering a powerful combination of strategic insight, planning, buying scale and measurement that helps brands extract maximum value from OOH in a world of increasingly connected consumers. Specialized divisions include Hyperspace, the leading digital out of home agency, Modern Art, the production and project management service provider, and The Brand Experience, an experiential unit that integrates "live" experiences in the OOH space for true 3D communications. Posterscope's clients include Coca-Cola, Nokia, Pernod Ricard, Rayban, Nickelodeon, Vh1, Dunkin' Donuts, Adidas, Virgin America, Rums of Puerto Rico, and University of Phoenix. For more information about Posterscope USA, visit www.posterscopeusa.com, and for more on the Posterscope Worldwide network, visit www.posterscope.com.   </span>

From October 2010 : Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA.

Industry News - International Posterscope From October 2010 : Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA.

Digital Marketing Thought Leader and Standout Strategist Jason Newport Joins Posterscope USA. U.S. OOH Agency's Innovation and Consu...

Industry Standards : Understanding the Terms - Roll Up or Roll Down?

June 29, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-ZebH_2BCm-s/Tgpa6GLe2jI/AAAAAAAAAU0/4ICY6jlX2Eo/s1600/IMG_5771.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5623407038863170098" src="http://3.bp.blogspot.com/-ZebH_2BCm-s/Tgpa6GLe2jI/AAAAAAAAAU0/4ICY6jlX2Eo/s320/IMG_5771.JPG" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" /></a>The recent scourge of Typhoon Falcon has forced the outdoor advertising suppliers to roll-down their billboard tarpaulins.  Ooops, wait a minute - is the term roll-down the exact term for temporarily ceasing the display of the billboard given the inclement weather?<br /><br />There was a time when roll-up and roll-down meant quite the same thing.  Owe it to the peculiarity of the English language where a 'fat chance' is practically the same as a 'slim chance', agencies, advertisers and suppliers usually get involved in a spat of miscommunications due to the ambiguity over "roll-up" and "roll-down".  So, what is it then?<br /><br />If you were to ask me, I would like to push for the agreement of all that "roll-down" would be the appropriate term for temporarily terminating the display, given inclement weather or, dare I say it...non-payment of rentals by clients.  "Roll-down" is more appropriate because if translated to Tagalog, it would mean - "nakababa" which actually makes more sense, and denotes that the material is uninstalled.<br /><br />"Nakataas" would conversely mean that the billboard panel is installed and "Rolled up", and that it displays the ad material.<br /><br />Hopefully, this simple blogpost, if we keep on forwarding this will gain industry acceptance that "Roll Down" means "nakababa ang billboard" and also means that "walang display ang billboard".<br /><br /><br /><br /><br />Reminder : Please don't forget to register for the 2nd Digital OOH Forum on July 15, 2011 .<br />Click : <a href="http://digitaloohforum.weebly.com/">http://digitaloohforum.weebly.com</a>

Industry News Industry Standards Industry Standards : Understanding the Terms - Roll Up or Roll Down?

The recent scourge of Typhoon Falcon has forced the outdoor advertising suppliers to roll-down their billboard tarpaulins. Ooops, wait a mi...

A Question of Industry Standards

June 28, 2011 Tech Support 0

Industry News Industry Standards POVs A Question of Industry Standards

In the next few posts, I will devote time and space to the latest standards in OOH Media. I grew up in the OOH industry where 6 months down...

Metro Manila Billboard Status : Typhoon Falcon Leaves Country

June 26, 2011 Tech Support 0

Industry News Weather Metro Manila Billboard Status : Typhoon Falcon Leaves Country

Typhoon Falcon has left the country. Expect the billboards to be up again by tomorrow.

EDSA Billboard Update : MMDA Chairman Francis Tolentino's Message to the MMDA

June 24, 2011 Tech Support 2 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-7HSjIRjBxvg/TgO1WXcAcGI/AAAAAAAAA5E/et_rrXhQov8/s1600/00H1000Guadalupe%2BNostalgia01.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5621536155741745250" src="http://3.bp.blogspot.com/-7HSjIRjBxvg/TgO1WXcAcGI/AAAAAAAAA5E/et_rrXhQov8/s200/00H1000Guadalupe%2BNostalgia01.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px; height: 133px;" /></a><br /><span style="font-size:85%;">23 June 2011<br /><br />Dear OAAP MEMBERS,<br /><br /></span><div style="text-align: justify;"><span style="font-size:85%;">The OAAP Board of Directors would like to express their sincerest thanks and appreciation for your presence and participation during our Special General Membership Meeting held</span> <span style="font-size:85%;">yesterday, June 22 (Wed) at the Panciteria San Jacinto. </span><br /><span style="font-size:85%;"> </span><br /><span style="font-size:85%;">Our invited guest speaker, MMDA Chairman Francis N. Tolentino had to attend </span><span style="font-size:85%;">for an emergency meeting and was not able to make it.</span><br /><span style="font-size:85%;"> </span><br /><span style="font-size:85%;">Hereunder is the message of MMDA Chairman Tolentino which was well delivered by</span> <span style="font-size:85%;">Ms. Tina Velasco, Assistant General Manager.  Please take note that part of his message</span> <span style="font-size:85%;">are the guidelines to be followed for the evaluation and clearance requirements of all</span> <span style="font-size:85%;">existing and new billboards for your reference and proper guidance.</span><br /><span style="font-size:85%;"> </span><br /><span style="font-size:85%;">Again, thank you very much for your cooperation and unwavering support to the OAAP.</span><br /></div><div style="text-align: center;">--------------------------------------------------------------------------------<br /><br /><br /><br /><br /></div>OUTDOOR ADVERTISING ASSOCIATION OF THE PHILIPPINES<br />Special General Membership Meeting<br />June 22, 2011<br /><br /><br /><div style="text-align: justify;">Speech of Chairman Francis N. Tolentino<br /><br /><br />Mr. Joe Vale, Mr. Ed Acosta, distinguished board members, officers and members of the Outdoor Advertising Association of the Philippines, special guests, ladies and gentlemen, good morning to all of you!<br /><br />First of all, I would like to extend my sincerest gratitude for the invitation to be part of the Annual General Membership Meeting of the OAAP. Frankly speaking, I am not sure whether I am still welcome here considering the situation some of your members and our Agency are in at the moment.<br /><br />However, given the professionalism of your organization and its members, I am very confident that this temporary predicament will not affect our good working relationship. I also know that OAAP members fully understand that MMDA is only exercising its mandate on public safety and urban renewal as well as implementing existing laws, nothing more.<br /><br />In all our previous meetings, the OAAP has manifested its cooperation and openness to reasonable regulation. I hope that is still true today and I would like to assure you also that MMDA’s actions will only be guided by rules and regulations prescribed under existing laws.<br /><br />At this point, let me take the opportunity to orient OAAP members on the guidelines to be followed for the evaluation and clearance requirements of all existing and new billboards:<br /><br />Step 1 involves securing a ‘Structural Clearance’ from the Department of Public Works and Highways (DPWH). The evaluation process by DPWH consists of determining whether the billboard structures including its frame, anchorages and fasteners are designed and built in accordance with the National Building Code (NBC), the Structural Code, the Electrical Code as well as other applicable laws.<br /><br />After establishing the structural integrity of the billboard, the structural clearance is released by DPWH for the next step.<br /><br />Step 2 involves getting a ‘Locational Clearance’ from the Metropolitan Manila Development Authority (MMDA). The clearance is required to establish whether the existing or new billboard complies with existing land use plans on location and the requirements on front and rear setbacks, minimum distance from next billboard, combustibility of billboard materials, light and ventilation, height as well as clearance from high voltage distribution lines.<br /><br />Once the locational clearance is released by MMDA, the final step is to secure the Sign Permit.<br /><br />Step 3 basically requires securing the final ‘Billboard or Sign Permit’ from the concerned Local Government Unit (LGU) based on its evaluation of the billboard as to its conformity with existing City/Municipal Zoning Ordinances and other applicable laws and regulations. The issuance of the Sign Permit by the LGU ends the whole process.<br /><br />These are the 3 basic guidelines and requirements for the smooth operations of all billboards within Metro Manila.<br /><br />Please take note that MMDA, together with the DPWH and concerned LGUs, are continuously conducting billboard inspections mainly to help billboard operators in securing the required clearances and permit.<br /><br />With that said, I wish you all a fruitful meeting and a pleasant day ahead.<br /><br />Thank you!</div>

DPWH Industry Events Industry News MMDA OAAP EDSA Billboard Update : MMDA Chairman Francis Tolentino's Message to the MMDA

23 June 2011 Dear OAAP MEMBERS, The OAAP Board of Directors would like to express their sincerest thanks and appreciation for your presen...

EDSA Billboard Update : Dark Skies Looming Over the Billboard Industry?

June 23, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-NEGMcIGSqUQ/TgKp7SuQ_DI/AAAAAAAAAUA/CDwMgIqBKwI/s1600/Buendia%2BShell.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5621242121015065650" src="http://2.bp.blogspot.com/-NEGMcIGSqUQ/TgKp7SuQ_DI/AAAAAAAAAUA/CDwMgIqBKwI/s400/Buendia%2BShell.jpg" style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 300px; height: 400px;" /></a>It's been awhile since I've written on this blog.  I sure am glad to be back.  I just had to take a much needed break from a grueling year of taking up Digital Marketing at the Ateneo Graduate School of Business, which leads to my certification as a Certified Digital Marketer (there are currently only 19 Certified Digital Marketers in the country as of the moment).<br /><br />So having put the studies and the summer vacation aside, I am now back to one of the things I love most - writing.  A few weeks back, one of our colleagues in the outdoor advertising industry complained about how I've neglected this blog.  I apologized.  The digital side of me took over the Lloyd Tronco of OOH media.<br /><br />Today, we see dark skies looming over the outdoor advertising industry.  We've heard of the current MMDA Chairman's drive to rid EDSA of billboards.  That seems aligned to some of those who view billboards as a menace to the traffic situation.  But hey, billboards don't cause accidents, much less cause traffic.  Furthermore, there isn't any shred of evidence to prove that a billboard has caused a vehicular accident.  We know though that these three things do cause traffic accidents : overspeeding bus drivers (be it a legal or colorum bus), motorcycles which weave in and out of the traffic and dodging lanes as if they were playing "patentero", and drivers who text while driving.  In a nutshell, billboards don't cause accidents but other obvious factors do.<br /><br />Amidst this, the sites are trained on the billboards because they seem to be an easy target whereby "pogi points" can be accumulated.  And perhaps, maybe because the MMDA is still scared to take on the alleged protectors of the transport industry, whose vehicles pose the real danger of running down civilians and crashing cars on the highway.<br /><br />So yesterday, all the OAAP members were assembled at the favorite venue for General Membership Meetings, Panciteria San Jacinto.  It was close to Standing Room Only state after the announcement came a week earlier that the honored speaker would be Atty. Francis Tolentino of the MMDA.  I was not in the least bit surprised to see an envoy sent instead of the Chairman himself.  The OAAP membership should have known that no one in his right mind would feed himself into the lion's den so to speak.  Even as the envoy came in, it was a signal to leave.  I had to prepare anyway for the webinar I would be conducting in the evening on Digital Marketing Trends.<br /><br />On my way back to Makati, I passed by Shell Buendia to see that too many MMDA hired hands were on the rooftop of Shell and atop United Neon's billboard to amateurishly dismantle the structure.  Dark skies behind served as a foreboding that there may be difficult days ahead for the outdoor advertising industry.  But then again, where there are dark clouds, there also exists a silver lining.

Industry Events Industry News MMDA OAAP POVs EDSA Billboard Update : Dark Skies Looming Over the Billboard Industry?

It's been awhile since I've written on this blog. I sure am glad to be back. I just had to take a much needed break from a gruelin...

Coke's Summer Spectacular on SLEX

June 22, 2011 Tech Support 0

02 SLEX Area-Paranaque Client/Advertiser-Coke Coke's Summer Spectacular on SLEX

Dell Streak billboard on EDSA Guadalupe

June 08, 2011 Tech Support 0

01 EDSA Area-Guadalupe Client/Advertiser-Dell Dell Streak billboard on EDSA Guadalupe

For the Android fans, this is for you. Dell Streak.

EDSA POEA Northbound 2011

June 02, 2011 Tech Support 0

* AVAILABLE SITES 01 EDSA Area-Mandaluyong EDSA POEA Northbound 2011

EDSA POEA site will soon be available. Current client has not finalized renewal. As such this site is open. Contact here to book this sp...

Contact OUTDOOR.PH

June 01, 2011 Tech Support 0

* CONTACT Contact OUTDOOR.PH

Get in touch today. Get the latest billboard availabilities now or get in touch for speaking engagements.

Air Ads in New York

April 05, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/-zADINn-N4cI/TZpiw8w5meI/AAAAAAAAAPk/l3wLTyPDxq8/s1600/airad02%2Bcopy.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5591890480418363874" src="http://1.bp.blogspot.com/-zADINn-N4cI/TZpiw8w5meI/AAAAAAAAAPk/l3wLTyPDxq8/s400/airad02%2Bcopy.jpg" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 338px; height: 400px;" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-_kkd6fhnKmc/TZpixJNDGoI/AAAAAAAAAPs/hDp4d68qq4s/s1600/airad03%2Bcopy.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5591890483757652610" src="http://4.bp.blogspot.com/-_kkd6fhnKmc/TZpixJNDGoI/AAAAAAAAAPs/hDp4d68qq4s/s400/airad03%2Bcopy.jpg" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 262px;" /></a><span style="font-size:78%;"><br /><br /><br /></span><span style="color: rgb(255, 255, 255);font-size:1%;" >Tags: alabang, bicutan, billboard edsa, billboard slex, billboards along, billboards cavite, billboards in edsa, billboards in slex, c5, cebu, edsa, edsa guadalupe, industry events, monitoring photos, slex, sucat, x billboard catalog, z c5 nb, z c5 sb, z edsa nb02, z edsa nb03, z edsa sb02, z slex sb, zz whats available</span>

OOH Medium-Air Ads Air Ads in New York

Tags: alabang, bicutan, billboard edsa, billboard slex, billboards along, billboards cavite, billboards in edsa, billboards in slex, c5...

Borgy's EDSA Billboard Gets Ripped

March 27, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/-s0MyBDyuvq0/TY543qnDMuI/AAAAAAAAAOs/7dclcEwrDzQ/s1600/2011-03-26%2B15.46.00.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5588537085339579106" src="http://2.bp.blogspot.com/-s0MyBDyuvq0/TY543qnDMuI/AAAAAAAAAOs/7dclcEwrDzQ/s400/2011-03-26%2B15.46.00.jpg" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 294px;" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/-YI4cXFhXf9w/TY543bjicTI/AAAAAAAAAOk/v-wJi_e_1FM/s1600/Bench%2B2011-03-26%2B15.45.54"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5588537081298317618" src="http://4.bp.blogspot.com/-YI4cXFhXf9w/TY543bjicTI/AAAAAAAAAOk/v-wJi_e_1FM/s400/Bench%2B2011-03-26%2B15.45.54" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 279px;" /></a><br />Sudden strong gusts of wind yesterday ripped the photographic tarpaulin material of the Bench billboard on the EDSA Magallanes flyover.  No property damage was reported.  Only the tarpaulin of Bench was rent in parts.<br /><br />Local fashion brand, Bench, is known for all its strategically placed billboards in the metropolis.  In the area of EDSA Guadalupe alone, the known hotspot for gigantic billboards, Bench has a minimum of two (2) spectacular placements.

01 EDSA Area-Magallanes Client/Advertiser-Bench Borgy's EDSA Billboard Gets Ripped

Sudden strong gusts of wind yesterday ripped the photographic tarpaulin material of the Bench billboard on the EDSA Magallanes flyover. N...

Robinsons Land billboard on EDSA Pasay

March 27, 2011 Tech Support 0

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-jol4I00RMow/TY50NlFg_bI/AAAAAAAAAOc/foiZTZQ94B8/s1600/2011-03-26%2B15.42.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5588531964255731122" src="http://3.bp.blogspot.com/-jol4I00RMow/TY50NlFg_bI/AAAAAAAAAOc/foiZTZQ94B8/s400/2011-03-26%2B15.42.jpg" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 289px;" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/-QMuSSzRu7rw/TY50NWMZ5fI/AAAAAAAAAOU/mCVGIg6wWPM/s1600/2011-03-26%2B15.42.26.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5588531960258094578" src="http://3.bp.blogspot.com/-QMuSSzRu7rw/TY50NWMZ5fI/AAAAAAAAAOU/mCVGIg6wWPM/s400/2011-03-26%2B15.42.26.jpg" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 296px;" /></a><br />Installed on March 26, 2011, The Trion Towers billboard in EDSA Pasay.  This EDSA billboard hits all traffic coming from SM Mall of Asia headed to Makati.