Given the limited seats available, the question now is, will creatives show up at this event which outlines the future, not only of out-of-home media but customer engagement as a whole?
Digital OOH is the ideal fusion of digital channels and out-of-home media. It has been touted as the third component of the "New Tri-Media" made up of internet, mobile, and digital signage (DOOH). As it is, DOOH was previewed as a pervasive medium in the movie, Minority Report,
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrl2OvUXnn-HcTeoxDusC24NzKMLQaX6Ogka7kbQkzBiXXUDC_opujrI9kLLsRtDYfly64No0BOJsg6yGSnc3_4GYUHMYwRDgPXmqhdBjrh52dF5YCrgNZCYDC0asiJ2xoCc0B1w/s320/immapbtb004.jpg)
Says Lloyd Tronco, Executive Director of the Philippine Center for Out-Of-Home Media Research and Science, "The medium is a totally different animal. An agency can't just edit down a TVC and slap it on digital signage. It just won't work. As such, creatives will have to learn the nuances of the medium in order for their work to shine".
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMQNxvH5mq-q2ichIAOxHstytFfUerwY1qbO5IVxtiZB0okAS_MljULfkYX9SNcBJ3T54_TTnccPU-6dwovpdBq9gCxzp6v2hsVG1D59FegvWYAIj7FU1nesTXiYmmgirYkZxgXQ/s320/bobmichaels.jpg)
To register, click: http://digitaloohforum.weebly.com
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisW0urvJ_X-jkjrv9darLkCv8-HMOHINs-Ll9-xjOJ5SBKg28rWvHKZnpq_w8jvt_xmfLMTSsCUWrrJkhls5zGqsdFEPYLHzRz6cRwXWCkB0_8zqJISoLzoyVNnWba3BKAsJfgIQ/s320/doohforumgines.jpg)
1 Comments
ALas Vegas Billboards