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I am on my way to being counted among the first batch of Certified Digital Marketers in the country, having enrolled in the IMMAP-Ateneo Digital Marketing Program. This was done primarily to expand the knowledge on internet and digital marketing. More importantly though, because of the involvement I have with out-of-home media, the shift from static billboards to interactive LED and LCD displays will soon demand robust industry expertise wherein the basics of outdoor advertising is fused with breakthrough digital technology and integrated with other digital platforms such as internet and mobile.

I am ready for that challenge. The proof of the pudding is in the eating as they say. I have been invited to speak at the Digital Signage World Asia 2010 Conference in Singapore this November along these lines:

CAPITALIZING ON THE REVENUE GENERATION OPPORTUNITIES PRESENT IN DIGITAL OOH NETWORKS

Finding growth for your business through digital OOH networks
-How traditional media can be compared to digital media
-Effectiveness of OOH to reach target audience for increased revenue
-Digital Era: Changing the experience of OOH media with the inclusion of technology for greater interactivity

The direction is clear to forge into the convergence medium of Digital Out Of Home

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