
There is no conclusive evidence in the Philippines to show that male drivers are distracted in their driving because of these sexy billboards. In the United Kingdom, close to a quarter of British motorists have admitted that they have been so distracted by such billboards that they have dangerously veered from their lane. In a recent research, one in five men have said that they have diverted their eyes to look at scantily clad women on a billboard. However, only one in 10 women were affected by the sight of a scantily clad man on a billboard.
A similar research will soon be conducted by the Philippine Center for Out-Of-Home Media Research and Science (PhilCOuRSe) to validate if the same findings hold true across the seas.
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