One Fine Day at Ayala Greenfields (and a small discussion on OOH Suppliers a.k.a. OOH Vendors)

It was a sunny day at Ayala Greenfields when I met and had a friendly chat with the highly versatile voice talent, Adboard Director, ASAP President…

How Many Billboards Are There On EDSA?

Making Life Easier for Media Planners and Media Directors

Anyone from an agency's media department who has had a brush in handling Out-Of-Home media would perfectly understand how tedious it is to source…

Local advertisers shifting towards new media, exec says

Hot from the Inquirer: Local advertisers shifting towards new media, exec says By Lawrence Casiraya INQUIRER.net Last updated 05:21pm (Mla time)…

The Power of an OOH Campaign

Ad campaign triggers bomb scare in Boston POSTED: 7:15 p.m. EST, January 31, 2007 BOSTON, Massachusetts (CNN) -- Electronic light boards featuring a…

From the DPWH Website...

DPWH CONTINUES ITS CAMPAIGN AGAINST ILLEGAL AND UNSAFE BILLBOARDS …

A new form of OOH : Bikini Girl offers body for Ad Space

"WAYNE, N.J. - A 21-year-old college business major living in this northern New Jersey community has proven a basic lesson of marketing: Sex sel…

Off to a Quick Start in 2007

Wow! Time has just zipped by. It's January 28 today. The year 2007 was off to a quick start. Just two indicators. First, I was having lunch w…

The Best OOH Creatives for 2005 and 2006

If these Advil banners were my personal favorite for 2005, then I must say, the best OOH creative for 2006 is the Pond's billboard in Katipunan.

2006 : The Year In Review

2006 will always be remembered as the year of Typhoon Milenyo. As we draw the year to a close, OUTlookPH brings you what transpired this year throug…

Authorities and Outdoor Advertising Stakeholders Meet at Camp Aguinaldo

Rules on billboards to be threshed out at meet By Leila Salaverria Inquirer Last updated 05:56am (Mla time) 11/06/20…

ADMINISTRATIVE ORDER 160

MALACANANG Manila BY THE PRESIDENT OF THE PHILIPPINES ADMINISTRATIVE ORDER NO. 160 DIRECTING THE DEPARTMENT OF PUBLIC WORKS AND HIGH…

Senator Miriam Defensor-Santiago's Privilege Speech

Press Release Privilege-cum-sponsorship speech by Sen. Miriam Defensor Santiago October 2, 2006 WE ARE LIVING IN BILLBOARD HELL According t…

Milenyo Aftermath

Photos taken after Typhoon Milenyo ravaged Metro Manila

Billboard No-No

Billboards are aimed at motorists (and their passengers). Motorists have a 3 second viewing time when passing by a billboard. This explains why the…

Wilkins on SLEX

Following the two month posting of Nestea on Shell Magallanes, Wilkins Distilled Water takes on the premiere site in SLEX.

Creative Execution by Pond's

I take my hat off to the creatives who conjured this execution.

Nestea Secures Prime Spot on SLEX

Nestea launches its bottled iced tea variant using OOH media by posting its launch ad on Shell Magallanes. While this billboard on Shell Magallanes o…

Coke Opens Summer

Coca-Cola welcomes the 2006 summer by posting on the Guadalupe Mega-billboard

EDSA Views

Some views of EDSA (between Buendia and Guadalupe)