Before there was the Out-Of-Home Media Advertising Association of the Philippines, there was the OAAP, commpnly known as the Outdoor Advertising Association of the Philippines. Our previous organization bore this history below:
In the beginning, there was only outdoor advertising...
Advertising
in the early times were mere messages carved in stone plates, and
notices printed on walls. It was only the form of advertising then, it
was outdoor advertising.
Outdoor advertising, for a time, enjoyed
this monopoly until print, (newspaper and magazines) and radio
technologies were invented and developed. Up the early 1960s in the
Philippines, outdoor advertising was regarded as the primary advertising
medium, a status reinforced when 15 established outdoor advertising
companies organized themselves into one cohesive, solid voice to form
the Outdoor Advertising Association of the Philippines Inc (OAAP) on
August 13, 1964. Its purpose was to promote the growth of the outdoor
advertising in the Philippines by establishing its own Code of Ethics. Fifteen founding members made up of its
first aggrupation: ACME Neon Lights, Advertising Associates, Hi-Art
Reproduction, House of Racor, Luzon Advertising, Manalang Advertising,
Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern
Advertising, Outdoor Advertising of the Philippines, Lunod &
Associates, Sierra Neon, United Neon Lights, and Universal Sales
Promotions. Outdoor Advertising has gone a long way:
From stone and wall carvings, to hand-painted billboards, and now to
high-tech, large-format photographic print, 3D inflatable, and big
screen electronic signages. And then there are the undying, reliable,
and colourful neon signs lightning up the city nightlife. Only in outdoor advertising can one show
the signs of the times like no other advertising medium. In one glance,
outdoor advertising blends wonderfully past, present and future.
The 1964 FOUNDERS 1. Acme Neon Lights’ 2. Advertising Associates Inc. 3. Hi-Art Reproduction 4. House of Ractor 5. Luzon Advertising 6. Manalang Advertising 7. Manila Neon Lights 8. Martin Outdoor 9. MJ Gonzales & Associates 10. Modern Advertising 11. Outdoor Advertising of the Philippines 12. Lunod & Associates 13. Sierra Neon 14. United Neon Lights 15. Universal Sales Promotions
OAAP VISION We
envision an association whose members abide by the Code of Ethics in
the practice of their profession and guided by the principle of
self-regulation, and be the only outdoor advertising association
recognized by the advertising industry as well as the government.
OAAP MISSION We
endeavour members to be responsible citizens who practice
self-regulation within our industry and who collaborate with the
government as we observe public safety, environmental concerns, the rule
of law and respect for one another in the practice of our profession
vis-a-vis promoting the greater importance of the outdoor media in the
service of our advertising industry, our community and our country.
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