![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfBLpbMFF5p1c8dC4f2IzA93033GI1dy69qwTCWyLG6gcP_-FG7tWkcG8xu8KawT2MscrGB_Wm1oA2X3Hs3Ljv0dWY0uybcmMgInYZkUVYQwLtc7EAA0k4a8fflf9OugnNhZuh-w/s400/edsahotsinhosb4.jpg)
Flashback to 2006. Photo shows billboards headed to Roxas Boulevard. At this time, Mall of Asia was just a very new mall. This area, the stretch between Taft and Roxas Blvd. wasn't really an important place for EDSA billboards. Obviously, the presence of SM MoA changed everything.
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