MAKATI CITY, Philippines - There was a time when outdoor advertising stepped into the limelight of the media mix, being hailed as the relevant medi…
MANILA, Philippines - Yesterday afternoon, a researcher from GMA's Unang Hirit called me to ask if my company had entertained a client who req…
Let's face it. Most graphic designers do not know how to speak Sign Language. No, I am not referring to hand signals for the deaf. I am refe…
EDSA Guadalupe in 2011. The last few days of the giant billboard. There is a term which may not be easily grasped by millennials these days. Th…
EDSA Guadalupe six years ago MAKATI CITY, Philippines - As the second top awareness builder next to TV, Out-of-Home Media is alive and well in th…
If you've been traveling along the EDSA Northbound lane, Guadalupe, you may have noticed that the former spectacular billboard of Smart and Sun…
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