2006 will always be remembered as the year of Typhoon Milenyo. As we draw the year to a close, OUTlookPH brings you what transpired this year throug…
Rules on billboards to be threshed out at meet By Leila Salaverria Inquirer Last updated 05:56am (Mla time) 11/06/20…
MALACANANG Manila BY THE PRESIDENT OF THE PHILIPPINES ADMINISTRATIVE ORDER NO. 160 DIRECTING THE DEPARTMENT OF PUBLIC WORKS AND HIGH…
Press Release Privilege-cum-sponsorship speech by Sen. Miriam Defensor Santiago October 2, 2006 WE ARE LIVING IN BILLBOARD HELL According t…
Photos taken after Typhoon Milenyo ravaged Metro Manila
Billboards are aimed at motorists (and their passengers). Motorists have a 3 second viewing time when passing by a billboard. This explains why the…
Following the two month posting of Nestea on Shell Magallanes, Wilkins Distilled Water takes on the premiere site in SLEX.
I take my hat off to the creatives who conjured this execution.
Nestea launches its bottled iced tea variant using OOH media by posting its launch ad on Shell Magallanes. While this billboard on Shell Magallanes o…
Coca-Cola welcomes the 2006 summer by posting on the Guadalupe Mega-billboard
BATTLE OF THE BILLBOARDS They're big, bold, and not quite beautiful. They can also be a health and environmental hazard, but so far, no one is …
For the longest time, the Philippine record (at least in my books) for the largets Dropdown Banner cum billboard has always been the Coke execution o…
Outdoor rivals draw up battlelines (Kinetic vs. Posterscope vs. IPM) As Kinetic wins the Unilever account, Caitlin Fitzsimmons examines the prized ra…
Media planners always get an earful from clients asking for a billboard site along EDSA between the stretch of Buendia and Ortigas. For the past few…
Outdoor Advertising and Out-Of-Home Media below is a feature article from OUTLook `07 -the Philippines 1st Trade Conference on Out-Of-Home Media Sept…
Gone are the days when OOH Media was treated as a supplement to the mainstream media mix. These days, OOH Media is always given the attention it des…
Lloyd Tronco's bloodtype is O. Could it be that the "O" stands for Outdoor or Out-Of-Home Media? One's guess is as good as anothe…
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