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2006 : The Year In Review 2006 : The Year In Review

2006 will always be remembered as the year of Typhoon Milenyo. As we draw the year to a close, OUTlookPH brings you what transpired this ye...

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Authorities and Outdoor Advertising Stakeholders Meet at Camp Aguinaldo Authorities and Outdoor Advertising Stakeholders Meet at Camp Aguinaldo

Rules on billboards to be threshed out at meet By Leila Salaverria Inquirer Last updated 05:56am (Mla ti...

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ADMINISTRATIVE ORDER 160 ADMINISTRATIVE ORDER 160

MALACANANG Manila BY THE PRESIDENT OF THE PHILIPPINES ADMINISTRATIVE ORDER NO. 160 DIRECTING THE DEPARTMENT OF PUBLIC WORKS...

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Senator Miriam Defensor-Santiago's Privilege Speech Senator Miriam Defensor-Santiago's Privilege Speech

Press Release Privilege-cum-sponsorship speech by Sen. Miriam Defensor Santiago October 2, 2006 WE ARE LIVING IN BILLBOARD HELL Acc...

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Milenyo Aftermath Milenyo Aftermath

Photos taken after Typhoon Milenyo ravaged Metro Manila

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Billboard No-No Billboard No-No

Billboards are aimed at motorists (and their passengers). Motorists have a 3 second viewing time when passing by a billboard. This explain...

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Wilkins on SLEX Wilkins on SLEX

Following the two month posting of Nestea on Shell Magallanes, Wilkins Distilled Water takes on the premiere site in SLEX.

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Creative Execution by Pond's Creative Execution by Pond's

I take my hat off to the creatives who conjured this execution.

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Nestea Secures Prime Spot on SLEX Nestea Secures Prime Spot on SLEX

Nestea launches its bottled iced tea variant using OOH media by posting its launch ad on Shell Magallanes. While this billboard on Shell Mag...

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Coke Opens Summer Coke Opens Summer

Coca-Cola welcomes the 2006 summer by posting on the Guadalupe Mega-billboard

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EDSA Views EDSA Views

Some views of EDSA (between Buendia and Guadalupe)

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The Rexona "Live" Billboard The Rexona "Live" Billboard

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Article from I-Report (Philippine Center for Investigative Journalism) Article from I-Report (Philippine Center for Investigative Journalism)

BATTLE OF THE BILLBOARDS They're big, bold, and not quite beautiful. They can also be a health and environmental hazard...

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The Mandaue Photo Sequence The Mandaue Photo Sequence

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Giant Dropdown Banner on GA Tower Giant Dropdown Banner on GA Tower

For the longest time, the Philippine record (at least in my books) for the largets Dropdown Banner cum billboard has always been the Coke...

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Outdoor rivals draw up battlelines Outdoor rivals draw up battlelines

Outdoor rivals draw up battlelines (Kinetic vs. Posterscope vs. IPM) As Kinetic wins the Unilever account, Caitlin Fitzsimmons examines the...

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The Next Hot Spot The Next Hot Spot

Media planners always get an earful from clients asking for a billboard site along EDSA between the stretch of Buendia and Ortigas. For the...

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Outdoor Advertising and Out-Of-Home Media Outdoor Advertising and Out-Of-Home Media

Outdoor Advertising and Out-Of-Home Media below is a feature article from OUTLook `07 -the Philippines 1st Trade Conference on Out-Of-Home ...

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Advertisers and OOH Media Advertisers and OOH Media

Gone are the days when OOH Media was treated as a supplement to the mainstream media mix. These days, OOH Media is always given the attenti...

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Blog Author : Lloyd Tronco Blog Author : Lloyd Tronco

Lloyd Tronco's bloodtype is O. Could it be that the "O" stands for Outdoor or Out-Of-Home Media? One's guess is as good ...

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