BATTLE OF THE BILLBOARDS They're big, bold, and not quite beautiful. They can also be a health and environmental hazard, but so far, no one is policing billboards. by CHARLENE DY THEY’RE BIG and bold, but Metro Manila’s billboards aren’t exactly beautiful, at least not to everyone. These days one billboard has caught the city’s attention, and few have had nice words for it just yet. One irate motorist even called up a radio station to ask, “Can I do anything about the fact that when you’re going south on Edsa on the Guadalupe Bridge, there’s a big moving screen, and it’s glaring, even distracting, and might cause traffic accidents?” The radio host’s reply: “Well, I think it’s owned by the city of Makati.” It turns out the electronic billboard in question is only a “joint venture” between the city of Makati and Dream Advertising, which owns it. Dream Advertising, with the help of Korean partners, brought LED (light emitting diode) technology recently to Manila. Since the billboard was put up this year, it has attracted controversy along with ad......
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