Giant Dropdown Banner on GA Tower
For the longest time, the Philippine record (at least in my books) for the largets Dropdown Banner cum billboard has always been the Coke execution o…
Outdoor rivals draw up battlelines
Outdoor rivals draw up battlelines (Kinetic vs. Posterscope vs. IPM) As Kinetic wins the Unilever account, Caitlin Fitzsimmons examines the prized ra…
The Next Hot Spot
Media planners always get an earful from clients asking for a billboard site along EDSA between the stretch of Buendia and Ortigas. For the past few…
Outdoor Advertising and Out-Of-Home Media
Outdoor Advertising and Out-Of-Home Media below is a feature article from OUTLook `07 -the Philippines 1st Trade Conference on Out-Of-Home Media Sept…
Advertisers and OOH Media
Gone are the days when OOH Media was treated as a supplement to the mainstream media mix. These days, OOH Media is always given the attention it des…
Blog Author : Lloyd Tronco
Lloyd Tronco's bloodtype is O. Could it be that the "O" stands for Outdoor or Out-Of-Home Media? One's guess is as good as anothe…
Unipole Billboards in Cebu
The influx of visitors to Cebu City is amazing. Over the past year, more and more flights have been added to accomodate the ever increasing number o…
The Guadalupe Sequence
To this very day, marketers, advertisers and agency people are still, still, still (AAAARGH!!) fixated on having an OOH presence in EDSA Guadalupe. …
Creating Better Media Value By Diminishing Visual Clutter on the Highways
Much has been written the past weeks about billboards especially with the untoward incident taking place last September 22 wherein a billboard and it…
Outdoor Advertising Association of the Philippines' Position Paper on Senate Bill 1714 by Sen. Miriam Santiago
OUTDOOR ADVERTISING ASSOCIATION OF THE PHILIPPINES ( O A A P ) POSITION PAPER ON SENATE BILL NO. 1714 I. Background “Being an integral part of mass…
Senate Bill No. 1714
THIRTEENTH CONGRESS OF THE REPUBLIC OF THE PHILIPPINES First Regular Session S E N A T E S. B. No.1714 ______________________________________________…
Avoiding the Christmas Rush
It has been a long time since billboards were contracted for a minimum of one year. Nowadays, billboard suppliers have bent over backwards to accept…
First Post
I opened this blog last April 10, 2005. Today is June 28. It is quite staggering that it almost took me 2 months to create my first post on this sp…
OOHlala!
OOHlala!
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