Billboard Studies : Use and effectiveness of billboards: perspectives from selective-perception theory and retail-gravity models.

<div class="doctextwrap"> <div id="be-doc-text"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-to3NTIzQtpM/WNOk_Ehq72I/AAAAAAAASPc/YGSzJIG4jLcJvvrvu_UtMTGtzzmYwJc5ACLcB/s1600/logo001.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-to3NTIzQtpM/WNOk_Ehq72I/AAAAAAAASPc/YGSzJIG4jLcJvvrvu_UtMTGtzzmYwJc5ACLcB/s320/logo001.jpg" width="313" /></a></div> click : <a href="http://www.accessmylibrary.com/article-1G1-160230681/use-and-effectiveness-billboards.html">http://www.accessmylibrary.com/article-1G1-160230681/use-and-effectiveness-billboards.html</a><br /> <br /> Journal of Advertising<br />| December 22, 2006 | Taylor, Charles R.; Franke, George R.; Bang, Hae-Kyong<br /> <br /> <br /> Recent years have seen growth in outdoor advertising revenues. According to the Outdoor Advertising Association of America, annual revenues were $2.8 billion in 1993; over the following 10 years, expenditures almost doubled, increasing to $5.5 billion in 2003. This rise has occurred in spite of the loss of cigarette advertising on billboards due to the Master Settlement Agreement of 1998 and a decline in the relative proportion of billboards for alcoholic beverages (OAAA 2004). In recent years, a broader range of product categories has been advertised on billboards, led by a variety of retail and service businesses. Zenith Optimedia classifies outdoor advertising as a "major medium," along with television, radio, newspapers, magazines, the Internet, and cinema. Zenith Optimedia projects continued growth in outdoor advertising expenditures, and ranks outdoor as the fifth largest advertising medium worldwide, behind only television, newspapers, magazines, and radio (Zenith Optimedia 2005). Despite revenue growth, however, outdoor advertising remains "one of the least researched of any mass medium" (Katz 2003, p. 92). Even among the limited number of studies that have been conducted, few have focused on what factors drive its effectiveness (Donthu, Cherian, and Bhargava 1993). <br /> The growth of outdoor advertising has included a considerable increase in the use of nontraditional formats, including street furniture (e.g., bus shelters, kiosks), alternative media (e.g., arenas and stadiums, airborne, marine), and transit (e.g., buses, airports). The focus of this study is on billboards, however, which remain the most common form of outdoor advertising. <br /> Numerous academic articles, textbooks, and industry publications list key advantages and disadvantages of outdoor advertising/billboards in comparison to other media. No prior study has examined managerial perceptions of the primary reasons for using billboards, however. Moreover, despite numerous discussions of factors associated with billboard advertising success, the literature does not address the attributes of the medium that users see as the primary factors associated with successful billboard advertising. <br /> The purpose of this paper is to address these gaps in the literature by reporting the results of a survey of businesses that use or have used billboard advertising. The issues addressed are: <br /> 1. What are the primary reasons that companies decide to continue using billboards? What is the relative importance of these reasons? <br /> 2. What strategic and executional factors do managers believe are critical to the success of a billboard campaign? <br /> 3. What is the relationship between the reasons for using billboards and the strategic and executional factors necessary for success? <br /> This study first examines why companies use billboards, and then considers how to use them effectively. It also introduces two theoretical perspectives, based on gravity models and selective perception, to aid in a better understanding of what drives the effectiveness of outdoor advertising. The remainder of the paper contains a review of academic research on the characteristics of billboard advertising, followed by a description of the conceptual framework guiding the study. The study's methods are then described, results are discussed, and implications and conclusions are drawn. <br /> LITERATURE REVIEW <br /> Characteristics of Billboards Versus Other Media <br /> Textbook authors and academic researchers have identified a variety of distinctive characteristics of billboards and outdoor advertising (e.g., Kelley and Jugenheimer 2004; Sissors and Baron 2002; Taylor 1997; Vanden Bergh and Katz 1999; Woodside 1990). The advantages of using billboards include, among other things: (1) potential placement of the advertisement close to the point of sale, (2) high frequency of exposure to regular commuters, (3) high reach, (4) 24-hour presence, (5) geographic flexibility for local advertisers, (6) economic efficiency in terms of low production costs and low cost per thousand exposures, (7) visual impact from advertisement size and message creativity, and (8) brand awareness. Disadvantages include: (1) the need to limit the number of words in the message, (2) short exposure to the advertisement, (3) low demographic selectivity, and (4) measurement problems. A recent study of billboard users found that compared with other media, billboards were rated higher in terms of ability to (1) communicate information affordably, (2) attract new customers, and (3) increase sales (Taylor and Franke 2003). While many advantages of billboards have been identified anecdotally, from experience, or through academic study, there is a need to investigate whether frequently listed advantages overlap with each other, and to examine whether they truly are advantages that are important to billboard users. <br /> Executional Factors Associated with the Success of Billboards <br /> Relatively few studies have attempted to examine executional factors associated with the effectiveness of billboard advertising. However, a few have provided very specific advice for outdoor advertisers. In examining the outcomes of outdoor advertising, some studies found that a novel or very creative execution could improve recall or attention to billboards (Fitts and Hewett 1977; Hewett 1975). Thus, use of a clever creative execution is one factor that has been hypothesized to correlate with effective outdoor advertising. <br /> In a content analysis of billboards, Blasko (1985) examined whether advertisers were following accepted creative principles associated with outdoor advertising. Drawing on Burton's Advertising Copywriting (1983) and the Traffic Audit Bureau's Planning for Out-of-Home Media (1977), Blasko listed five main principles of effective billboard advertising: (1) short copy (eight or fewer words in copy), (2) simple background, (3) product identification (billboard clearly identifies product or advertiser), (4) simple message (single message communicated), and (5) creative (use of clever phrases and/or illustrations). <br /> Studies conducted by Donthu, Cherian, and Bhargava (1993) and Bhargava, Donthu, and Caron (1994) found recall of billboards to be positively related to a variety of factors, including brand differentiation, emphasis on product performance, inclusion of price, use of a photograph, use of humor, use of color, and a good location for the billboard. The 1993 study emphasized that advertising recall can be enhanced by using fewer words or unusual executions. <br /> As with the key advantages of outdoor advertising, there have been many discussions of strategic and executional factors related to the success of billboards, but little systematic investigation of the underlying factors that drive successful billboard advertising. Below, we offer some insight on these factors by providing two theoretical perspectives on the promotional role of billboards. <br /> CONCEPTUAL RATIONALE AND HYPOTHESES <br /> Two theoretical perspectives are used as a basis for hypotheses in this study. First, because humans have limited information-processing capacity, part of the attraction of billboards involves their ability to cut through clutter. To deal with the large volume of advertisements shown, people engage in selective perception, which involves screening out advertisements that are less relevant to them (Celsi and Olson 1988; Mowen and Minor 1998). Second, because a billboard appears at a specific location, many of its advantages are linked to geographic factors. As is suggested by gravity models in retailing (e.g., Allaway, Berkowitz, and D'Souza 2003; Bell, Ho, and Tang 1998), in the absence of a compelling stimulus such as substantially larger floor space for selling, consumers are more prone to shop closer to home. <br /> Selective Perception and Clutter <br /> A key obstacle to advertising effectiveness is the volume of advertising to which consumers are exposed. Godin (1999) reports that an average consumer is exposed to approximately one million marketing messages every year. To help manage this volume of information, consumers control their own information processing and engage in selective perception, which leads to processing only a limited number of advertisements and ignoring many others. <br /> Selective perception has been conceptualized as a four-part process consisting of selective exposure, attention, comprehension, and retention. In an advertising context, selective exposure refers to people limiting the communications they see and hear to those that conform to their preexisting ideas and attitudes (Burgoon, Hunsaker, and Dawson 1994). Selective attention refers to actually paying attention to the advertisement once exposed to it. Selective comprehension involves the process by which the consumer reconciles the advertisement's content with preexisting beliefs. Finally, selective retention is defined as remembering messages that are more consistent with one's prior beliefs and one's own self-image. When related to advertising, these four stages generally must occur before the advertisement reaches the consumer. At a minimum, attention and retention must take place (Assael 1981). As a result, advertisers must consider how selective perception is affecting their ability to get a message through to consumers. <br /> Because of the heavy volume of advertising to which consumers are exposed, they must decide which advertisements to screen out and which to process. As media-planning expert Erwin Ephron has observed, outdoor advertising is unique in that people are not involved in the medium as they would be when watching a television program or reading the newspaper. As a result, Ephron (2004) has described outdoor advertising as a unique case in which the "medium is the message." When driving by a billboard, a motorist is not bombarded with other media options, so selective perception is not as much of an obstacle as in some other media. Although the short exposure time and lack of involvement in the medium mandate that higher frequency of exposure is necessary for billboards to have the same impact as other media (Cannon and Riordan 1994; Murray and Jenkins 1992), the ability to cut through a cluttered advertising environment is a key benefit of billboards. In short, billboards have a special advantage in that they are generally seen in a setting where there is less competition for people's attention. As a result, they may appeal to advertisers because of their ability to get noticed, especially at times and places when consumers are considering a purchase or are ready to buy (e.g., billboards for tourist attractions, retail stores, … </div> </div>

OOH Research POVs Billboard Studies : Use and effectiveness of billboards: perspectives from selective-perception theory and retail-gravity models.

click : http://www.accessmylibrary.com/article-1G1-160230681/use-and-effectiveness-billboards.html Journal of Advertising | December 2...

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Anatomy of a Billboard

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_OAP8xG7TvXw/THmKJQ9ZTsI/AAAAAAAAAME/2KhTQ_Hfwx4/s1600/bill2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510587510840446658" src="http://2.bp.blogspot.com/_OAP8xG7TvXw/THmKJQ9ZTsI/AAAAAAAAAME/2KhTQ_Hfwx4/s400/bill2.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 267px;" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Peejo Pilar | Published: 19th of May, 2009 at Spot.ph<br /><a href="http://www.spot.ph/newsfeatures/16048/anatomy-of-a-billboard/">http://www.spot.ph/newsfeatures/16048/anatomy-of-a-billboard/</a><br /><br /><div style="text-align: justify;">Unless you've been hiding under a rock or have been away from Manila for ages, you know we live in Billboard Nation. Along EDSA alone, countless boards assault your line of driving or commuting vision, hawking everything from processed meat to car parts; everything you could possibly wear, rub on yourself, give to your loved ones, and stuff in your mouth. Have money, will erect, a huge billboard. Heck, there are even baby billboards inside the MRT and some junior sized ones alongside the buses.<br /><br />Are billboards still relevant with TV and the internet selling pretty much the same thing with motion and animation? Rey Inobaya says yes. Inobaya is the country manager for Kinetic, a London-based out-of-home (OOH) media specialist company. "The role of outdoor [advertising] in a media mix is to help build brand awareness and recall," says Inobaya. Apparel brands, specifically, have been successful using billboards because, he adds, "communicating visually appealing images is their strategy." If you travel all the way up north to Baguio and beyond or even down south to Mindanao, chances are your eyes will be magically drawn towards at least 10 strategically located billboards. Why do our eyes seemingly fly like moths to a flame towards a billboard that we could normally ignore like the plague? Certain elements make billboards magnetic in their deceptive appeal, elements that address our prime human needs “love, food, sex. Bigger is better. I'm sure most people have noticed the huge monstrosity that is waiting for south-bound victims along the Guadalupe bridge. Like a lumbering behemoth, this 102 feet (height) x 100 feet (width) billboard looms over potential travelers. It has peddled softdrinks, cellphones, dermatology clinics, and even multivitamins. Its sheer massiveness makes people look up and say "What the f…?" And that's what makes it effective. It overshadows the other billboards and screams, "Look at me! I'm huge." And of course, like David to Goliath, all we could do was notice him completely. It didn't matter what product was on it. You could put a picture of a plate of chicharon and you'd still have hundreds and even thousands of people looking at it's towering bulk. Mission accomplished. Celebrities. You've got your man candy like Piolo Pascual and Richard Gutierrez making female knees weak. I wonder how many times girls have walked into a Max's Fried Chicken restaurant, hoping to catch a glimpse of Piolo with a whole chicken on his chest. I'm sure they've seen Dingdong wear nothing but his tighty whities for Bench, and with angel wings too! For guys, you've got a healthy serving of flaming hot females like Angel Locsin and Marian Rivera. Maybe seeing Marian beam her perfect smile and her ample bosom will have guys lining up to buy units at SM Residences? Or cute Kim Chiu biking, doing takewondo, and shopping in an Enervon billboard while having a cartoonized shrunk body is a great way to sell multivitamins? But what about Mark Gil, Joey Marquez, Sharon Cuneta, and Vicky Belo? They're not exactly part of the hip crowd. But their veteran status gives their billboard an air of credibility. Food. Sharon likes to eat McDo, Aga has his share of Chicken Joy from Jollibee, and Anne Curtis enjoys a plateful of lasagna from Greenwich. Chicken, burgers, spaghettis, pastas, cakes, and donuts. Every fast food joint, restaurant, and food product billboard always gets attention. Everybody gets hungry eventually. And seeing a fast food billboard showcasing its seemingly new package of crispy chicken wings does get your mouth watering and craving for it during lunchbreak.<br /><br />Every kilometer or so is loaded with obvious messages for you to eat. And you know you'll do it. A sexy woman wear a skimpy outfit. Combined with either the celebrity element or the food element, a bikini-clad female definitely stops traffic and makes everybody's pupils focus. You'd expect that most victims would be male. But a lot of ladies will peek at the billboard and often say "Nice bikini! Love it!" or "Oh my God, ang sexy niya!" You've got the Caucasian models strutting their butts and exposed bellybuttons for Von Dutch and Lee, that girl with the bikini top for Tomato, and even sexy celebrities like Katrina Halili showing her beautiful bod for Belo, or rather by Belo. Folded & Hung has a couple of two-piece clad Angel Locsin billboards that will cause any guy to stop and stare. Hopefully not causing any car crashes. There are always some oddball billboards that seem to defy and logic or level of taste. There were the infamous Ellen's billboards in Cubao and that strange Vicky Belo billboard selling healthy oats “sometimes, the wrong combination of the elements just spells disaster. If we were to create the perfect billboard it would probably have a sexy bikini clad girl in the middle of a buffet with That's Entertainment Tuesday Group as her guests. Maybe she'd have a large snake looped around her torso, too, just for kicks. Billboards will pretty much be on the road for decades to come. As long as people desire with their eyes and have money in their pockets, a billboard will be there like a siren to a weary seaman. It's just up to you if you want to take a peek or just simply continue on your merry way. <span style="font-style: italic;">Image of Dingdong Dantes' billboard from pep.ph.</span></div>

POVs Anatomy of a Billboard

Peejo Pilar | Published: 19th of May, 2009 at Spot.ph http://www.spot.ph/newsfeatures/16048/anatomy-of-a-billboard/ Unles...

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EDSA Billboard : Avon begins to go outdoor in EDSA Cubao

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_OAP8xG7TvXw/THgCqqdc9fI/AAAAAAAAAL8/A2wRVZ6npqc/s1600/201008231667.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510157076063385074" src="http://1.bp.blogspot.com/_OAP8xG7TvXw/THgCqqdc9fI/AAAAAAAAAL8/A2wRVZ6npqc/s400/201008231667.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 300px;" /></a><br /> <br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Direct selling giant, Avon, begins to go outdoor via this EDSA Cubao billboard. Billboard features Reese Witherspoon. Avon is the new player vying for space in EDSA.

01 EDSA Area-QC Cubao Client/Advertiser-Avon EDSA Billboard : Avon begins to go outdoor in EDSA Cubao

Direct selling giant, Avon, begins to go outdoor via this EDSA Cubao billboard. Billboard features Reese Witherspoon. ...

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EDSA Billboard : Honda Scooters placement on EDSA Balintawak

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_OAP8xG7TvXw/THgApiCCnpI/AAAAAAAAAL0/QdjEgpPeIO4/s1600/201008231671hondabalintawak.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510154857597804178" src="http://3.bp.blogspot.com/_OAP8xG7TvXw/THgApiCCnpI/AAAAAAAAAL0/QdjEgpPeIO4/s400/201008231671hondabalintawak.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 300px;" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Honda Scooters placement at EDSA Balintawak featuring Marian Rivera. Marian looks like a dalmatian in this billboard. Fire the stylist!

01 EDSA Area-QC Balintawak Client/Advertiser-Honda EDSA Billboard : Honda Scooters placement on EDSA Balintawak

Honda Scooters placement at EDSA Balintawak featuring Marian Rivera. Marian looks like a dalmatian in this billboard. Fi...

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Nestle Billboard on EDSA Adriano Wall

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_OAP8xG7TvXw/THPGoOb7sjI/AAAAAAAAALs/Kr-aZRVslvg/s1600/201008221642.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5508965163576570418" src="http://1.bp.blogspot.com/_OAP8xG7TvXw/THPGoOb7sjI/AAAAAAAAALs/Kr-aZRVslvg/s400/201008221642.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 300px;" /></a>

03 C5 Nestle Billboard on EDSA Adriano Wall

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How To Measure The Effectiveness of Billboards

<div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-to3NTIzQtpM/WNOk_Ehq72I/AAAAAAAASPc/YGSzJIG4jLcJvvrvu_UtMTGtzzmYwJc5ACLcB/s1600/logo001.jpg" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://1.bp.blogspot.com/-to3NTIzQtpM/WNOk_Ehq72I/AAAAAAAASPc/YGSzJIG4jLcJvvrvu_UtMTGtzzmYwJc5ACLcB/s320/logo001.jpg" width="313" /></a></div> Coming soon.<br /> <br /> How to evaluate billboards.<br /> <br /> <a href="http://oohmediametrics.blogspot.com/">http://oohmediametrics.blogspot.com/</a>

Metrics OOH Research How To Measure The Effectiveness of Billboards

Coming soon. How to evaluate billboards. http://oohmediametrics.blogspot.com/

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Going, Going, Gone!

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_OAP8xG7TvXw/THNm-yVvByI/AAAAAAAAALk/Dyr6-onKKxA/s1600/Slide1.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5508859998055106338" src="http://4.bp.blogspot.com/_OAP8xG7TvXw/THNm-yVvByI/AAAAAAAAALk/Dyr6-onKKxA/s400/Slide1.JPG" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 300px;" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />There will be those who will say that they would want to have a better site. Well, the news is...there is no better site.<br /><br />Get this na lang. Book it now before it's gone.

* AVAILABLE SITES 01 EDSA Area-Mandaluyong Going, Going, Gone!

There will be those who will say that they would want to have a better site. Well, the news is...there is no better site....

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C5 Northbound Sites

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_OAP8xG7TvXw/THNW78tJeyI/AAAAAAAAALc/CFM8U7ML9Z0/s1600/c5nbabcd.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5508842357112011554" src="http://2.bp.blogspot.com/_OAP8xG7TvXw/THNW78tJeyI/AAAAAAAAALc/CFM8U7ML9Z0/s400/c5nbabcd.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 300px;" /></a><br />Available C5 Billboard Sites

* AVAILABLE SITES 03 C5 Client/Advertiser-Canon C5 Northbound Sites

Available C5 Billboard Sites

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C5 Billboard : Splash - Kolours

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_OAP8xG7TvXw/THNTvDDBuII/AAAAAAAAALU/PFb06ywy8os/s1600/KoloursC53.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5508838836941207682" src="http://3.bp.blogspot.com/_OAP8xG7TvXw/THNTvDDBuII/AAAAAAAAALU/PFb06ywy8os/s400/KoloursC53.JPG" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 249px;" /></a><br />Splash - Kolours Placement on C5

03 C5 Client/Advertiser-Splash-Kolours C5 Billboard : Splash - Kolours

Splash - Kolours Placement on C5

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EDSA Billboard : New material for Splash Corporation

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_OAP8xG7TvXw/TGqLOEu1csI/AAAAAAAAALE/mCSP328R2zQ/s1600/kolours+trio.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5506366568318464706" src="http://2.bp.blogspot.com/_OAP8xG7TvXw/TGqLOEu1csI/AAAAAAAAALE/mCSP328R2zQ/s400/kolours+trio.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 292px;" /></a><br />Kolours billboard takes over Maxipeel Soap placement on EDSA

01 EDSA Area-Mandaluyong Client/Advertiser-Splash-Kolours EDSA Billboard : New material for Splash Corporation

Kolours billboard takes over Maxipeel Soap placement on EDSA

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Flashback November 2009

Audi billboard on EDSA PGA Cars Building.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_OAP8xG7TvXw/TGpLKysyrRI/AAAAAAAAAK8/E31z8JXZCG0/s1600/SDC10066.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5506296143194270994" src="http://2.bp.blogspot.com/_OAP8xG7TvXw/TGpLKysyrRI/AAAAAAAAAK8/E31z8JXZCG0/s400/SDC10066.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 400px; height: 295px;" /></a>

01 EDSA Client/Advertiser-Audi OOH Medium-Building Wrap Flashback November 2009

Audi billboard on EDSA PGA Cars Building.

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Digital Signage World Asia 2010

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_OAP8xG7TvXw/TFyzdbqoqMI/AAAAAAAAAI8/PUu-soQqHyc/s1600/logo+digital+signage.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5502470162964064450" src="http://4.bp.blogspot.com/_OAP8xG7TvXw/TFyzdbqoqMI/AAAAAAAAAI8/PUu-soQqHyc/s400/logo+digital+signage.jpg" style="float: left; margin: 0pt 10px 10px 0pt; cursor: pointer; width: 170px; height: 84px;" /></a> I am on my way to being counted among the first batch of Certified Digital Marketers in the country, having enrolled in the <a href="http://www.imadigitalmarketer.com/">IMMAP-Ateneo Digital Marketing Program</a>. This was done primarily to expand the knowledge on internet and digital marketing. More importantly though, because of the involvement I have with out-of-home media, the shift from static billboards to interactive LED and LCD displays will soon demand robust industry expertise wherein the basics of outdoor advertising is fused with breakthrough digital technology and integrated with other digital platforms such as internet and mobile.<br /><br />I am ready for that challenge. The proof of the pudding is in the eating as they say. I have been invited to speak at the <a href="http://www.terrapinn.com/2010/digitalasia/">Digital Signage World Asia 2010</a> Conference in Singapore this November along these lines:<br /><br /><span style="font-weight: bold;">CAPITALIZING ON THE REVENUE GENERATION OPPORTUNITIES PRESENT IN DIGITAL OOH NETWORKS</span><br /><br />Finding growth for your business through digital OOH networks<br />-How traditional media can be compared to digital media<br />-Effectiveness of OOH to reach target audience for increased revenue<br />-Digital Era: Changing the experience of OOH media with the inclusion of technology for greater interactivity<br /><br />The direction is clear to forge into the convergence medium of Digital Out Of Home

Industry Events Industry News - Regional OOH Medium-LCD OOH Medium-LED Digital Signage World Asia 2010

I am on my way to being counted among the first batch of Certified Digital Marketers in the country, having enrolled in the IMMAP-Ateneo Di...

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