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I am ready for that challenge. The proof of the pudding is in the eating as they say. I have been invited to speak at the Digital Signage World Asia 2010 Conference in Singapore this November along these lines:
CAPITALIZING ON THE REVENUE GENERATION OPPORTUNITIES PRESENT IN DIGITAL OOH NETWORKS
Finding growth for your business through digital OOH networks
-How traditional media can be compared to digital media
-Effectiveness of OOH to reach target audience for increased revenue
-Digital Era: Changing the experience of OOH media with the inclusion of technology for greater interactivity
The direction is clear to forge into the convergence medium of Digital Out Of Home
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