OUTDOOR.PH

Lloyd Tronco : 10 Years Of Blogging About Out-Of-Home Media and More

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<span style="font-size: large;">Out-Of-Home Media is today more than just another vertical in the media landscape.  In fact, outdoor advertising or OOH as it is commonly referred to, has become to some quarters the main focus of their marketing communications efforts.  <br /><br />This year, I celebrate one decade of having blogged about the outdoor advertising industry in the Philippines.  It has been a great journey seeing all the changes take place right before my eyes and documenting them digitally for everyone else to access.<br /><br />Some may have a hard time believing this but my first brush with outdoor advertising happened 38 years ago.  It was a literal first brush because at that time, our backyard in Bacolod City was filled with 6'x12' GI sheet panels which were the tarpaulins of the olden days.  I picked up a lettering brush and tried to do what the sign painters were doing.  In those days, there were no digital inkjet printers.  <br /><br />Today, we have LEDs, LCDs, and various digitally flavored out-of-home media options.  So many changes have taken place and yet, there is still more ground to be covered.<br /><br />With this, I am committed to write more about OOH Media in the next 10, 20, and even 30 years.  <br /><br />I started writing this blog 10 years ago under the title www.outlookph.blogspot.com.  Today, I cap the first 10 years of it and start its new life under a new name : <a href="http://outdoor.ph/">OUTDOOR.PH</a> .<br /><br />I am excited to chronicle what's up ahead while keeping a firm grasp on what has taken place in the past - Typhoon Milenyo included.<br /><br />Ladies and Gentlemen of the Philippine advertising industry : please welcome <a href="http://outdoor.ph/">OUTDOOR.PH</a> .</span><br />
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Out-Of-Home Media is today more than just another vertical in the media landscape. In fact, outdoor advertising or OO...

OAAP Holds First Ever National Summit In Davao

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<tr><td class="tr-caption" style="text-align: center;">Speaking on the future of OOH were Lloyd Tronco, Venus Navalta,<br />
and Fortunato Agbayani Jr.</td></tr>
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<span id="7984225453448889148"><span style="font-size: medium;">The 
Outdoor Advertising Association of the Philippines (OAAP) held its 
first ever National Summit in its 50 year history at Waterfront Insular 
Hotel in Davao City with the theme: “Let’s Go Outdoor!” last Saturday, August 
22, 2015, in conjunction with the annual Kadayawan Festival in the City.<br /><br />About 90 Outdoor Advertising practitioners throughout the country attended hailing from OAAP Chapters in the NCR, North Central Luzon, 
Visayas and Mindanao.<br /><br />With the growth of the Philippine economy, 
the Out-of-home Industry is gearing up to become a relevant player in 
this unprecedented push for share of the market in terms of advertising 
spend. The summit was led by OAAP Chairman Mr. Frank Abueva and OAAP 
President Mr. Rod Guevarra. Five Speakers are spoke before the 
group: Lawyer to the Stars, Atty. Lorna Patajo-Kapunan as Keynote 
Speaker and Guest of Honor, followed by Philippine Center for 
Out-Of-Home Media Research and Science (PhilCOuRSe), Executive Director 
and former OAAP Board Member, Mr. Lloyd Tronco spoke on the Latest 
Updates In Managing An OOH Business. Also in the line-up of speakers were Globaltronics VP for 
External Affairs & Partnerships and current OAAP P.R.O., Mr. Nato 
Agbayani who spoke on Rich Media Marketing Via Digital OOH.<br /><br />Powerhouse
 speakers coming from the Franchising and Advertising industries were 
lined-up for the afternoon session. The legendary RK Franchise 
Consultancy Founder, Mr. Rudolf Kotik spoke on Franchising and 
Intellectual Property, followed by Advertising Guru and IPG Media Brands
 Philippines CEO, Ms. Venus Navalta who spoke on What’s Next in the World
 of OOH.</span></span>