OUTDOOR.PH

Media Outlook 2015 Speaker : Gabs Buluran

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Gabriel V. Buluran</h3>
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General Manager 
Kantar Media Philippines</div>
 
 
Gabriel has close to 25 years experience in Media and Market 
Research, designing studies, managing data collection, and panel homes 
and data production. 
 
He is currently managing the Client Servicing Team and National TV 
Audience Measurement (TV Ratings) Service in Mega Manila, Urban and 
Rural Philippines, where he is responsible for the overall management 
and direction of Kantar. He launched Kantar Media Philippines’ Radio 
Audience Measurement Service for KBP and the Radio Research Council in 
2013 and developed the first Internet Audience Measurement Service for 
the Philippines 2014. 
 
Before joining Kantar Media Philippines, Gabriel worked with 
ACNielsen Philippines. He joined the company as Associate Director of 
Nielsen Media Research, then went on to become the Director for 
Customized Research Operations. 
 
Gabriel earned his degree in Bachelor of Arts major in Philosophy from Ateneo de Manila University. 
 
 
 
 
 
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Media Outlook 2015 Speaker : Gabs Buluran

Gabriel V. Buluran General Manager Kantar Media Philippines Gabriel has close to 25 years experience in Media and Market Research...

Out-Of-Home Media is Included in the Media Outlook for 2015

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MEDIA OUTLOOK 2015 
December 16, 2014, Tuesday, 1:30-5:00PM 
Fairmont Hotel, Makati Avenue, Makati City 
 
2015 will be an interesting year for the media industry in the Philippines as the ASEAN integration and pre-2016 election fever takes center stage among other developments. 
 
The Media Outlook 2015 will present more than the usual economic forecasts we get from different media groups. Very few forums touch on the topic of marketing communications, particularly trends and forecasts for the coming year. These relevant questions should be addressed - ‘Will TV continue to be the dominant consumer touch point?’ ‘What is the state of out-of-home and billboard advertising? How fast are Filipinos becoming digital? How’s uptake for radio and print media?’ 
 
These are just some of the questions that a Panel of Experts will answer and provide information in the Media Briefing. 
 
The Panel of Experts is composed of the following: 
 
1. Gabriel V. Buluran, General Manager, Kantar Media Philippines 
2. Lloyd Tronco, Executive Director, PhilCourse 
3. Jay Bautista, General Manager, Strategic Consumer and Media Incites, Inc. 
 
KEY TOPICS 
 
1. TV Ratings and Radio Ratings by Gabriel V. Buluran, General Manager of Kantar Media Philippines 
 
I. The state of TV viewing in the Philippines 
a. Urban vs Rural viewing 
b. Top channels 
c. Top Genres 
d. Twitter and TV viewing 
 
II. Kantar and KBP radio ratings data 
a. Radio listening trends across the country 
b. Popular stations 
c. Popular genres 
d. Impact of mobile technology on listening habits 
 
III. Advertising Expenditure information 
a. Value of Philippine advertising in 2014 
b. Prospects for 2015 
c. Top advertisers 
d. Top categories 
 
2. The Outlook for OOH by Mr. Lloyd Tronco, Executive Director of PhilCourse 
 
I. Latest audience measurement information 
a. Estimate of OOH’s reach 
b. Profile of consumers exposed to OOH 
c. Popular OOH executions 
d. Latest OOH advertising figures 
e. Forecast for 2015 
 
3. Results of the recently completed National Urban Media Insights Study by Jay Bautista, General Manager of Strategic Consumer and Media Incites, Inc. 
 
a. Popular touch points for Filipinos 
b. Latest online trend 
c. Latest mobile trend 
d. Digital and Traditional media (competition vs collaboration) 
 
Discounts and Payment Scheme 
 
PHP 4,000 + VAT inclusive of meals and kit 
 
- Package of 5 Delegates + 1 Free 
- 10% Discount to Past Delegates 
- 20% Discount to Academe/ Students/ Government 
 
LEARN MORE:  <a href="http://www.fmi.com.ph/">www.fmi.com.ph</a> 
 
Who Should Attend 
 
CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing. 
 
For Sponsorship and Registration 
 
Call: +632 – 896 0639, 896 0637 
 
Fax: +632-890-2101, 896 0637 
Email: <a href="mailto:norelyn@fmi.com.ph">norelyn@fmi.com.ph</a> 
Visit website: www.fmi.com.ph 
 
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