Metro Manila will soon see less of sexy billboards on EDSA because it has been determined by advertising practitioners from various sectors that images for outdoor billboards shall now be of General Patronage standards.
This was emphasized during the recent forum entitled “THE CHILD & MEDIA: RESPONSIBLE COMMUNICATION, Regulation and Self-regulation” which brough together the Ad Standards Council, the Philippine Association of National Advertisers (PANA), the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), and the Association of Accredited Advertising Agencies (4A’s).
The forum was spearheaded by the Committee on the Special Protection of the Child (CSPC), through the Philippine Association of National Advertisers (PANA) and held on October 20, 2011 from 8:30 A.M. to 5:00 P.M. at the UNILAB Bayanihan Center, Pioneer Street, Bo. Kapitolyo, Pasig City. Participants came from the broadcast, print and digital media sectors, advertisers sector, advertising agencies, the academe, and other stakeholders in the advertising and marketing communications industries. The objective of the forum was to orient media practitioners as well as those who participate in communicating messages through media on the laws, rules and regulations for the protection of the child and how they apply and have an impact on media and communication. Included in the topics were the self-regulatory rules and regulations that are observed in the concerned industries.
While the forum covered all aspects of media, it was good to note that there were changes put into effect in the realm of outdoor advertising and the controversial sexy billboards of EDSA.