SINGAPORE – Out-of-home (OOH) media specialist Eye Corp is exiting Singapore following its loss of the Changi Airport account in October 2010. Head of marketing Junice Liew, who relocated to Singapore from Eye Australia in May 2010, is also leaving the company.
Liew said that from 1 January 2011 Eye will no longer have a physical presence in the Singapore market, however Eye’s interest in this market and other Asian markets continues.
“Eye remains very proud of the work we have done at Singapore Changi Airport over the past five years, having executed some cutting edge campaigns with a considerable mix of new technologies and innovations. Eye will continue to champion, promote and develop the out-of-home sector across Asia-Pacific, the United Kingdom and the United States,” she said.
Back in October 2010, JC Decaux picked up the Changi Airport Group (CAG) business from the incumbent of five years Eye Corp. With sources saying CAG accounted for all of Eye’s business in Singapore, it was widely speculated that the account’s loss would see Eye exit the island-state.