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From the Philippine Daily Inquirer
First Posted 05:44:00 10/17/2009



MANILA, Philippines — The trail of destruction across northern Luzon left by Tropical Storms “Ondoy” (international codename: Ketsana) and “Pepeng” (Parma) has forced the Advertising Board of the Philippines (AdBoard) to hold the 21st Philippine Advertising Congress (PAC) closer to Metro Manila instead of Baguio as originally planned.

“It is with reluctance that we withdraw from Baguio, as the city has been most supportive and generous to the 21st PAC from the planning stages right until this moment when preparations are near completion,” the PAC said on its website.

Instead, the ad congress scheduled on Nov. 18-21 will take place in Subic.

“We have never doubted Baguio’s resilience nor its readiness to accommodate the 21st PAC in spite of the disaster. But the further strain thousands of delegates and participants would subject the already weakened northern Luzon infrastructure would put their safety and that of the local people’s at risk,” the PAC said.

Despite the short notice and various requirements, Subic authorities have readily agreed to host the 21st PAC.

Dedicated to victims

The sufferings of the victims of Ondoy and Pepeng are not lost on the advertising industry.

“The 21st PAC is the best time for the industry to come together and reflect on ways to be of service to the typhoons’ victims and to respond to the call of nation rebuilding. Our economy must not come to a standstill. We must help drive the local economy back on its feet,” the PAC said.

“We dedicate the 21st PAC to the victims of the northern Luzon calamity. Part of our proceeds will be donated to the Red Cross for rehabilitation efforts in northern Luzon. This ad congress has heart and a cause. We enjoin all members of the industry to be an active part of this endeavor,” it added.

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