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The month of August signals the setting in of Typhoon Season in the Philippines. Whenever a physical storm rages, so does a virtual storm in the realm of the outdoor advertising industry. While all players have learned the lessons of Typhoon "Milenyo" in 2006 (government agencies included), everyone is clearly on their toes.

For the government agencies, such wary attitude prevailing over the outdoor advertising industry provides the perfect venue for the MMDA and the DPWH to continue its drive in dismantling billboards.

Shown here are a number of billboards on C-5 road halfway through the dismantling process.

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