Gone are the days when OOH Media was treated as a supplement to the mainstream media mix. These days, OOH Media is always given the attention it deserves - attention that dictates that it should be part of the grand campaign in launching a new product. Even without the recommendation of the ad agency, marketing and brand managers are always quick to give the instruction to the AEs servicing them that their next campaign should include a billboard in Guadalupe.
Little wonder then that OOH media has grown in leaps and bounds. The advertisers have realized, there's just no way you can reach the general public on Radio, TV, and Print alone.