For the longest time, the Philippine record (at least in my books) for the largets Dropdown Banner cum billboard has always been the Coke execution o…
Outdoor rivals draw up battlelines (Kinetic vs. Posterscope vs. IPM) As Kinetic wins the Unilever account, Caitlin Fitzsimmons examines the prized ra…
Media planners always get an earful from clients asking for a billboard site along EDSA between the stretch of Buendia and Ortigas. For the past few…
Outdoor Advertising and Out-Of-Home Media below is a feature article from OUTLook `07 -the Philippines 1st Trade Conference on Out-Of-Home Media Sept…
Gone are the days when OOH Media was treated as a supplement to the mainstream media mix. These days, OOH Media is always given the attention it des…
Lloyd Tronco's bloodtype is O. Could it be that the "O" stands for Outdoor or Out-Of-Home Media? One's guess is as good as anothe…
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