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The Mandaue Photo Sequence The Mandaue Photo Sequence

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Giant Dropdown Banner on GA Tower Giant Dropdown Banner on GA Tower

For the longest time, the Philippine record (at least in my books) for the largets Dropdown Banner cum billboard has always been the Coke...

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Outdoor rivals draw up battlelines Outdoor rivals draw up battlelines

Outdoor rivals draw up battlelines (Kinetic vs. Posterscope vs. IPM) As Kinetic wins the Unilever account, Caitlin Fitzsimmons examines the...

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The Next Hot Spot The Next Hot Spot

Media planners always get an earful from clients asking for a billboard site along EDSA between the stretch of Buendia and Ortigas. For the...

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Outdoor Advertising and Out-Of-Home Media Outdoor Advertising and Out-Of-Home Media

Outdoor Advertising and Out-Of-Home Media below is a feature article from OUTLook `07 -the Philippines 1st Trade Conference on Out-Of-Home ...

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Advertisers and OOH Media Advertisers and OOH Media

Gone are the days when OOH Media was treated as a supplement to the mainstream media mix. These days, OOH Media is always given the attenti...

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Blog Author : Lloyd Tronco Blog Author : Lloyd Tronco

Lloyd Tronco's bloodtype is O. Could it be that the "O" stands for Outdoor or Out-Of-Home Media? One's guess is as good ...

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