The Philippine Center for Out-Of-Home Media Research and Science was born exactly two years after Typhoon Milenyo struck Metro Manila, leaving in its wake fallen billboards and an outraged public which did not fully understand the vital importance of Out-Of-Home Media.
Filipinos are highly dependent on visuals as a means of communication. It is for this reason that in recent years, Out-Of-Home media, or OOH as it is more commonly known, has been rising steadily as a favored medium to communicate new brands, products, and services. Ironically, while OOH is the oldest advertising medium as well as the most promising in terms of year-on-year growth, there is hardly any data available to marketers, ad agencies, and OOH media vendors to validate their decisions to move and allocate media money to this medium.
philCOuRSe aims to fill this need. To be the central repository of data pertaining to Out-Of-Home media making such information available to advertisers, advertising agencies, outdoor advertising suppliers and vendors, and the academe.
philCOuRSe is reachable through http://www.facebook.com/philcourse.page