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Unipole Billboards in Cebu Unipole Billboards in Cebu

The influx of visitors to Cebu City is amazing. Over the past year, more and more flights have been added to accomodate the ever increasing...

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The Guadalupe Sequence The Guadalupe Sequence

To this very day, marketers, advertisers and agency people are still, still, still (AAAARGH!!) fixated on having an OOH presence in EDSA Gua...

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Just Posted 6 Hours Ago Just Posted 6 Hours Ago

Nielsen Delivers Chicago Outdoor Ratings to Global Outdoor Advisory Commitee October 12, 2005 By Katy Bachman Nielsen Outdoor announced ...

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Creating Better Media Value By Diminishing Visual Clutter on the Highways Creating Better Media Value By Diminishing Visual Clutter on the Highways

Much has been written the past weeks about billboards especially with the untoward incident taking place last September 22 wherein a billboa...

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Outdoor Advertising Association of the Philippines' Position Paper on Senate Bill 1714 by Sen. Miriam Santiago Outdoor Advertising Association of the Philippines' Position Paper on Senate Bill 1714 by Sen. Miriam Santiago

OUTDOOR ADVERTISING ASSOCIATION OF THE PHILIPPINES ( O A A P ) POSITION PAPER ON SENATE BILL NO. 1714 I. Background “Being an integra...

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Senate Bill No. 1714 Senate Bill No. 1714

THIRTEENTH CONGRESS OF THE REPUBLIC OF THE PHILIPPINES First Regular Session S E N A T E S. B. No.1714 __________________________________...

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Avoiding the Christmas Rush Avoiding the Christmas Rush

It has been a long time since billboards were contracted for a minimum of one year. Nowadays, billboard suppliers have bent over backwards ...

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Hello Garci... 

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First Post First Post

I opened this blog last April 10, 2005. Today is June 28. It is quite staggering that it almost took me 2 months to create my first post o...

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